Notes From The Executive

I Made $500K In 11 Weeks: The Fastest Way To Use AI Agents To Make $$ & Be More Productive (No Code)

Notes From The Executive

Show Notes

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Stanley Henry is the founder and managing director of The Attention Seeker, an Auckland-born organic social agency that works with 200+ brands across New Zealand, Australia, the US, the UK and the UAE with a zero-ad-spend model. He spent about 12 years in hospitality around the world before returning to New Zealand in late 2019 to build the agency, and also founded The Nesian Network for Māori and Pasifika business owners.

In this episode he breaks down how he used Claude Code to build a "context brain" of his whole business and turn it into ten digital products, including a $150 workshop he says brought in $95,000 and, by his account, around half a million dollars in 11 weeks.

What I Asked Stanley How do I actually make money with AI instead of just chatting to it? Do I need to be technical to set up an AI system for my business? Why do most New Zealand business owners waste their ad budget? How do I sell a low-ticket product without talking to every customer? Why does trying to be "the best" actually stop you growing?

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Time Stamps 0:00 - Intro 1:26 - Sponsor: AcademyEx intro for NZ business owners 2:14 - How most people use AI vs. how Stanley uses Claude Code 2:56 - Building a "business brain" folder that ingests all company context 3:53 - Packaging agency expertise into digital products for small businesses 7:05 - Using Claude to design workshops and validate offers with Reddit & social data 9:53 - Auto-updating AI brain from emails, chats, and meeting transcripts 11:24 - Why webinars over courses & the product ladder strategy 15:06 - Social "TV show" content series & $20k vs $900 offer for small businesses 17:37 - What makes a great workshop: transforming thinking, not teaching tactics 20:00 - Sponsor: AcademyEx 12-week hands-on AI software program 21:00 - Why one repeatable content idea beats constant new ideas (Friends analogy) 24:29 - Workshop structure based on debunking misconceptions (Veritasium method) 28:30 - Claude builds the sales stack: Stripe, Klaviyo, Meta ads & ad scripts 31:12 - Pricing the webinar at $150 and doing $75k in 2 hours 33:39 - Low, mid, and high-ticket offers (Apple, retainers, and volume) 35:17 - Why they only run Meta (FB/IG) ads and how much they spend 39:12 - 3:1 return on ad spend, scaling ad budget, and advice for business owners

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