Rural Money Matters

81. Financial Ratios Demystified: Using key metrics to assess performance

Rural Money Matters

Show Notes

If you’ve ever looked at a financial report and thought, “What does all this actually mean?”—you’re not alone!

In this episode of The Rural Bookkeeping Podcast, we’re breaking down financial ratios in a simple, jargon-free way so you can better understand how your business is performing.

We’ll cover: - What financial ratios are and why they matter - The key ratios all business owners should keep an eye on - A few extra ratios that are particularly useful for farmers - How to get started using ratios in Xero or similar software

This is a great episode for rural business owners who want to take the guesswork out of decision-making and build more confidence in their numbers. Whether you’re just starting out or want to deepen your understanding—this one’s for you!

Want more support with this? Reach out for 1:1 support, or join The Rural Growth Collective. Learn more here: https://www.ejsbusinessservices.com/rural-growth-collective

More from Rural Money Matters

Aug 12, 2026

For years doing everything myself was a strength but it turned out to be the very thing capping my business and burning me out. In this episode I share the honest, still-in-progress story of what actually happened when I stopped being the person who does everything and started being the person who leads instead.

Aug 5, 2026

Do you feel like your business only runs because you're holding it together by sheer force of will? In this episode, I unpack why systems (not more grind) are what actually free you up - and how being just 1% better than yesterday quietly compounds into something powerful. No tech degree or six-figure budget required.

Jul 29, 2026

"I can have it all, but I just can't do it all."

Jun 11, 2026

Why Your Bookkeeping Feels Harder Than It Should - And What to Do About It

May 20, 2026

Many rural women are leading every single day without ever calling themselves leaders. They are managing teams, family businesses, farm operations, finances, and relationships all at once. But without a clear understanding of their own strengths, that leadership can feel exhausting, uncertain, and easy to underestimate.

See all episodes →