10 Years of Podcasting for Writers: From Fearful Beginnings to Global Impact

On a chilly December afternoon in 2014, I closed the door to my bedroom, swallowed back nerves—even trembled a little as I held a tiny earpiece as a microphone. Then I cleared my throat and recorded my first podcast episode that lasted all of two minutes.

At that point a seasoned author, I forgot what it felt like to send something into the world for the first time. I’d done it for decades with my voice on the page or the screen. With a podcast, I was sending my actual voice into the world for the first time. How would people react? Would these episodes find their way into writers’ ears? I was a beginner again.

First Facing Fears I fretted over editing, even though my initial vision for using audio was to give myself a simpler way to share ideas. I thought I could wing it. I thought it would be simple. But I realized a more focused, tight delivery would serve listeners better, so I started by outlining and writing a script. This added more time and tasks, but it gave people another way to enjoy the ideas without wasting any of their time with rambling and repetition.

Next Facing Discouragement Only a few people listened to those first episodes. My friend Charity listened. My mentors. A few friends. I probably forced my husband to help with audio editing questions, but that may have been it.

Publishing episode after episode proved daunting when I looked at the stats and saw only a few people tuning in. I kept going, though, because I enjoyed it. Truly. I loved sending off ideas as a podcast episode, in that medium.

When I first told people about it, they told me they couldn’t find it on their podcast player. They searched and searched, but…nothing. I phoned the good people at Blubrry, my podcast host, to help diagnose several technological mishaps on my part, which resulted in a name change from The Writing Life with Ann Kroeker to the Ann Kroeker, Writing Coach podcast. With those few changes, people could finally find the podcast.

From Humble Beginnings to Global Reach In time, more listeners downloaded the show. A friend with a huge following shared it one afternoon and that introduced me to her readers. My listening stats showed a bump because of that and the numbers continued to rise: and every number, an individual writer I hoped to encourage.

Ten years later, looking back at those humble beginnings in late 2014, I can see how the determination to start—even when I didn’t know what I was doing, even when I was scared—led to a decade of growth and connection. I grew as a coach, writer, speaker, and podcaster, and writers have told me the ideas I’ve shared have helped them grow in their courage, craft, and confidence.

If that’s you, thank you. Thank you for being part of this journey.

While I don’t obsess over data, I’m floored to realize how it’s grown into a platform that reaches writers worldwide. I thought you might enjoy seeing the top 10 countries where writers are listening to the “Ann Kroeker, Writing Coach” podcast. You might even be in one of them!

Top 10 Countries Here are the top 10 countries based on listener downloads:

United States

Canada

United Kingdom

Australia

Germany

India

Japan

Netherlands

South Africa

France

Top 10 Downloaded Episodes of All Time (as of this recording in January 2025) The most downloaded episodes must reflect what resonates most. Enjoy browsing the top 10 downloaded episodes of all time (as of January 2025), in case one of them resonates with you:

10 Ways to Start the Writing Process When You’re Staring at a Blank Page

Prepare for Publishing with Insights from Literary Agent Lucinda Halpern

What’s a Writing Coach (and what kind do I need)?

Find Your Book Midwife, Say “Yes” Before You’re Ready, Pitch to Build Platform, and Authentically Engage with Readers (interview with author Clarissa Moll)

How Simple Systems Can Unlock Your Writing Productivity, with Kari Roberts

Validate Your Idea to Produce Your Best Project (Back to Basics)

Embrace These 4 Key Roles for