ASIAL Security Insider

Ep 135 - Modern Sales in Security

ASIAL Security Insider

Show Notes

In this episode of the ASIAL Security Insider podcast, we speak with International Sales & Marketing Peter Strohkorb.

Peter has built his expertise over more than 20 years in executive Sales and Marketing leadership roles with some of the largest corporations on the planet, such as 3M, Canon and Dell. Since then, he has worked with CEOs, Business Owners and Executive Leaders on three continents to accelerate their sales revenue performance.  In this episode, we discuss: · Shifts in Modern Sales Approaches · Key Sales Mistakes to Avoid · Effective Modern Sales Techniques · Handling Price Objections · Building value

For more podcasts like this one, visit www.asial.com.au.

More from ASIAL Security Insider

Oct 23, 2026

A new and disturbing form of violent extremism is spreading across online communities, and unlike traditional extremist movements, it isn't necessarily driven by politics, religion or ideology. Instead, it's fuelled by manipulation, psychological exploitation, cruelty and the pursuit of notoriety.

Oct 2, 2026

Cybersecurity professionals spend enormous amounts of time and money building sophisticated systems designed to keep attackers out. But attackers do not always need to defeat the technology. Sometimes, they simply need to convince a person to open the door.

Sep 11, 2026

In Part One, we explored the key findings from ASIAL’s landmark Security 2030 report, discussing regulatory reform, procurement challenges, industry visibility and the structural issues that must be addressed if the sector is to meet the demands of the future.

Sep 7, 2026

Australia’s private security industry is entering a period of significant change. New technologies, evolving threats, workforce challenges, regulatory reform and increasing expectations around professionalisation are reshaping what security will look like over the next five years.

Jul 24, 2026

Australia’s critical infrastructure operators are entering a new phase of security and risk management. With enhanced obligations under the Security of Critical Infrastructure (SOCI) Act, rapidly advancing artificial intelligence, and growing supply chain vulnerabilities, organisations must rethink how they identify, manage, and respond to emerging threats.

See all episodes →