#105 - 7 Brand Principles That Made Me 7+ Figures

In this episode of Your Invisible Advantage, I sit down with creator and entrepreneur Charlotte McKinnon for a conversation that went somewhere completely different than I expected. Charlotte went from nursing and living a life that didn't feel like hers, to moving states with almost nothing, experimenting with content, building a personal brand and eventually creating multiple ways to make money online. But this isn't really an episode about becoming a creator. It's about agency. It's about what happens when you stop waiting for someone to save you, stop obsessing over whether your choices look "realistic," and become willing to find out what your life could become. What if you stopped trying to have your entire life figured out… and just started experimenting?

In this episode of Your Invisible Advantage, Tayla breaks down a pattern almost no one talks about - why high earners, high performers, and highly capable women often struggle to feel genuine pride in what they’ve built. High earners often don’t struggle with ambition - they struggle with allowing success to land. In this episode of Your Invisible Advantage, Taylor breaks down why capable, high-performing women rarely feel genuine pride in what they’ve built, even when they’re objectively successful. This conversation explores: Why praise can feel uncomfortable instead of rewarding How forward momentum becomes a survival strategy The psychological cost of constantly moving the goalpost Why pride often feels unsafe at higher levels of responsibility This isn’t about slowing down or “being grateful.” It’s about understanding the internal structure of high achievement - and what leadership requires as success scales. If you’re doing well on paper but still feel internally restless, this episode will make sense of it. 🔗 Explore Deeper Work

In this episode of Your Invisible Advantage, I sit down with entrepreneur Meg Tovey to unpack the mindset behind building wealth, creating freedom, investing wisely, and designing a life that feels just as successful as it looks.

In this episode of Your Invisible Advantage we dive into how to brainwash yourself. What if the biggest thing shaping your life isn't reality itself — but the version of reality your brain has learned to see? Brainwashed: Science × Spirituality, a solo series exploring the psychology, neuroscience, identity and deeper human patterns quietly influencing the way we experience our lives. Your brain isn't a passive camera recording everything around you objectively. It's constantly interpreting. What matters. What's dangerous. What's familiar. What's possible. What something means about you. And those interpretations are influenced by everything you've already experienced. Which means two people can walk into the exact same situation and leave having experienced two completely different realities. One sees rejection. One sees redirection. One sees proof they're bad with money. Another sees a problem they can learn to solve. One sees failure. Another sees an opportunity to build a capability they didn't have before. Same event. Different perception. Different experience. Different next decision. In this episode, I unpack: ~ Why your experience of reality is filtered rather than perfectly objective ~ How past experiences influence what you notice, expect and avoid ~ Why familiarity and perceived safety can quietly shape your decisions ~ How identity becomes a filter for future experiences ~ Why “I'm bad with money,” “people don't respect me,” “business is hard” and “I'm not disciplined” become self-reinforcing stories ~ Why your mind keeps finding evidence for what it already believes ~ How two people can experience the same situation completely differently ~ Why knowing something intellectually doesn't automatically change your behaviour ~ The difference between operating to avoid past pain and moving towards love ~ Why the words “I know” deserve far more scrutiny ~ The question that can interrupt an existing perception: “What would I notice if I didn't already believe this?” ~ Why problems can become opportunities to create entirely new responses rather than further evidence for an old identity And I leave you with something practical to start noticing in your own life. Pay attention to everything you confidently say you know. “I know I'm not disciplined.” “I know people don't buy from me.” “I know I'm terrible with money.” “I know I'll lose motivation.” “I know they don't respect me.” “I know that won't work for someone like me.” Then start watching your behaviour through two questions: What am I doing to avoid pain? What am I doing to gain love? Because underneath the behaviour you keep trying to change may be an entire version of reality you've never thought to question. You don't need to blindly believe something new. You need to become curious about what you've already decided is true. Because changing your life sometimes begins with questioning the reality you've been unconsciously defending.

In this deeply honest conversation, Christina Pengilly returns to Your Invisible Advantage to talk about navigating grief, holding joy and pain at the same time, and continuing to build a meaningful life while carrying something incredibly heavy behind the scenes.