The Strategy Show

The £10m Product That Makes Money for 30 Years

The Strategy Show

Show Notes

Why would a company spend billions developing a product, sell it for millions of pounds — and then make relatively little profit from the sale? Because the engine isn't really the business. Companies such as Rolls-Royce, GE Aerospace and Pratt & Whitney have built a remarkable business model around the jet engines they sell to commercial airlines, which we explore in this episode.

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