Your Black Friday Sale Doesn’t Need to Last All November
Ecommerce Playbook: Numbers, Struggles & GrowthShow Notes
Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why the brand is pulling back on discounts.
With profits tripling, Kyle breaks down the changes behind Groove Life’s turnaround, from cutting operating expenses to rebuilding product pages. He also shares the brand’s Black Friday plan: start the Wednesday before, run the sale for one week, and stop. In this episode: What changed when discounted sales grew from 20% to 40% of revenue Why brands get stuck in “discount prison” and what it takes to get out Groove Life’s 2026 plan to reserve discounts for Father’s Day and the holiday season Why fixing operating expenses came first The product page changes that lifted conversion rates 61% YoY on the updated pages Why Groove Life is keeping its Black Friday sale to one week How the brand approaches linear TV and YouTube beyond traditional attribution
One thing worth noting, Kyle reports that site changes cut Meta CPA in half, measured on the same seven-day click attribution window.
Key stat: Kyle reports that site changes cut Meta CPA in half, measured on the same seven-day click attribution window.
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Show Notes: Q4 waits for no one. AppLovin is offering $5K ad credit when you spend $5K. Go to applovin.com/ctc to set up your first campaign Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
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