Your Therapy Cancellation Policy May Be Costing Your Private Practice Money [Ep 179]

At some point you stopped saying the big goal out loud. The results were slower than you needed, the gap between here and there started to hurt, and the dream became heavy to hold, so you traded it for smaller goals that felt safer. The relief was real, and so was the cost. In today's episode, I'm talking about why the size of your goals is a business decision, what happens to your growth when you stop feeding the dream, and how to grow your private practice around a vision you actually keep. The therapists I've watched move fastest were unapologetic about wanting wealth, freedom, and travel before the results showed up. What they never did was let the dream go quiet. I'll show you why it happens, the good therapist conditioning you're up against, and the habits that keep a big vision alive while the results are still coming. Your dream isn't a nice-to-have. It's the fuel that gets you through the hard parts, and picking it back up is this week's work. Topics covered on Growing Your Private Practice: What happens when the dream goes quiet and playing it safe becomes the plan Good therapist conditioning and the myth that wanting money, freedom, and travel is selfish Why saying your dream out loud keeps you honest without locking you in How to look for evidence that it's already working without pretending everything is fine How to pair a crystallized vision with real action steps, so you stop wishing or grinding your way there What an unapologetic dream does to your charisma, your marketing, and your sales

Think there’s a cap on your income as a solo therapist? Think again. If you're wondering how to make more money as a therapist without giving up the life you're building the practice for, I want you to meet Sandra Killebrew, my one-on-one coaching client who hit her first $35,000 while working together. In today's episode, Sandra shares how she reshaped her solo private practice serving high-conflict couples. She raised her fees, changed her cancellation policy, and created half-hour gaps between sessions. She also stopped offering free consult calls, a decision that made sense for the demand she'd already built. But Sandra's story starts before we ever worked together. After listening to this podcast, she made changes that meant fewer hours with clients and less scheduling chaos. We talk about why investing in your clinical skills can only take your business so far, and what happens when you start taking marketing and sales just as seriously. If your practice is already established and you want more room to earn, rest, and travel, this conversation will help you think through what your solo practice actually needs. More about Sandra Killebrew: Sandra Killebrew, LMFT, is a couples therapist who specializes in high-conflict couples. She owns the Center for Excellence in Marriage and Family Therapy. Topics covered on How to Make More Money as a Therapist: Why clinical skill alone wasn't enough for Sandra's next income goal How getting too clinical keeps you from being bold enough in your marketing Higher fees, longer sessions, and the half-hour gaps that changed her workday The website messaging and client demand behind her decision to stop free consult calls Getting paid while you and a new client work out whether you're a fit How Sandra assessed the financial risk of extended time off rather than relying on confidence alone Six weeks off in India and a $35K month right after: the foundation that made the leap safe

There's a moment when someone is finally ready to ask for help. They know the problem is bad enough, they've stopped telling themselves to wait, and they start looking for a therapist. That's peak motivation, and it doesn't last. If your therapist website doesn't quickly show that you understand what they're going through, it can fade before they reach your contact page. In today's episode, I'm making the case that every specialty in your practice deserves its own page, and I'm walking you through the beats that make therapy website specialty pages convert. The therapist who books the client isn't the most credentialed one in town. It's the one who becomes the obvious choice on the page. I'll show you how to describe the problem in the language of your client's actual day, why the steps you find obvious aren't obvious to someone in crisis, and where your call to action belongs. You don't have to rebuild your whole site. Start with the one specialty you're most excited to talk about, and turn that page into the one that keeps a motivated visitor from leaving. Topics covered on Therapist Website: Why a specialty that lives only as a bullet on your homepage can cost you a client who was already ready to book How to describe your ideal client's problem from the outside in, so they recognize their own life on the page Why every specialty page needs its own introduction, even though you already have an About page What has to be spelled out before a client will take the next step, and why it feels obvious to you but not to them Where your call to action belongs on a service page, and why repeating it helps the client rather than turning you pushy How to build a specialty page FAQ from Google's People Also Ask to support your SEO and AI search

You finally get the marketing to work, then the inbox becomes a full-time job. More inquiries, higher fees, fewer people on your caseload, and your best hours disappearing into emails from people who were never going to book. In this replay episode, I'm walking you through marketing for therapists for when you're done guessing: a defined strategy I understand well enough to turn up or ease off, and a fast way to sort who is genuinely right for your practice. Here's the thing: you can delegate this, and you probably should. Someone else can screen for you, and it really spares your energy so you can focus on the work that only you can do. You don't have to see more clients, work long hours, or cross your boundaries. Tune in! Topics covered on How to Double Your Practice Revenue Without Adding More Clients: Why a good reputation, a long career, and a full caseload stop carrying you at the income ceiling What a defined marketing strategy looks like in practice, and how to tell when to turn it up or ease off Why a flood of inquiries from people who are not a fit is a delegation problem rather than a marketing failure Qualifying on your own inquiry form, and the trade-off in every barrier you add Why delegating the inbox actually good, and how to set it up so you still see what matters What a defined marketing strategy actually looks like, and how you know which part to adjust when it slows down

You've worked hard to build a group practice where clinicians feel supported. So when someone asks for a raise or says they can't take another client, bringing up the numbers can feel like becoming the boss you never wanted to be. Meanwhile, you may be carrying a full caseload yourself just to keep the business afloat. In today's episode, I'm talking with Tory Krone, group practice owner and co-founder of Practice Vital, about data-driven decision making for therapists. We get into how your numbers can help you decide what you can afford to pay, whether it's time to hire, and where clients are dropping out of care. We also talk about how to bring this information to your team without turning every conversation into a performance review. Tory shares what comparing newer and more experienced clinicians revealed about supervision, and why a packed-looking schedule doesn't always mean someone is at capacity. If you've been carrying the financial stress on your own, this conversation will help you see what needs a closer look and which conversations are worth having before resentment builds. Topics covered on Data-Driven Decision Making: How average session reimbursement and client retention can inform what you can afford to pay your clinicians Early client churn and missed rebooking, and what those patterns can mean for your marketing spend and client care How to assess capacity before hiring, including why a new specialty can change the decision Why limited availability can make part-time caseload expectations harder to meet What comparing newer and more experienced clinicians can reveal about the support your team needs Which numbers to share with clinicians, and how to make data part of supervision before a performance problem develops