Tested Advertising Methods: The Blueprint for Higher Conversions | #Success - Ep. 113
The Russell Brunson ShowShow Notes
Most entrepreneurs think their funnel is broken when it doesn’t convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn’t the problem. The problem is we haven’t done the work of testing. The difference between a funnel that struggles and one that scales to millions usually comes down to a few small changes - tested intentionally and consistently.
In this episode of The Russell Brunson Show, I pull a classic out of my vault: Tested Advertising Methods by John Caples.
This is one of the foundational books that shaped modern advertising and completely transformed how I look at marketing. I share the story of my very first split test - changing nothing but the color of a headline - and how that simple tweak increased conversions by nearly 27%, instantly giving me a “raise” without more traffic, more ad spend, or more work.
If you’ve ever wanted to know how to systematically grow your business instead of gambling on guesses, this episode is your blueprint.
Key Highlights:
◼️Why 80% of your ad’s success depends on the headline - and how to structure it so it pulls people into the first paragraph
◼️The exact split-testing framework I use inside ClickFunnels to “give myself a raise” every single day
◼️The biggest mistake entrepreneurs make when testing (and why testing more than one variable at a time kills your data)
◼️Why specifics dramatically out-convert generalities - and how one precise headline 3X’d our results
◼️How old-school advertisers risked tens of thousands of dollars per test - and what their discipline can teach us today
Testing isn’t just a tactic… it’s a philosophy. It’s the difference between hoping your funnel works and knowing it works. When you understand how to test headlines, offers, and pages the right way, you stop guessing and start engineering growth. John Caples mastered this decades ago, and when you adopt that same mindset, you’ll realize you’re just one split test away from your next breakthrough.
◼️https://russellbrunson.com/notes
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
More from The Russell Brunson Show
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A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t know if it’d be a year, five years, or forever before we ever did anything like it again. Well, I’ve got news: it’s coming back — once. This September we’re doing a one-time-only encore called Funnel Hacking Live AI!