The Sober Bodybuilder: Brad Jensen on Recovery, Business & Building Something | Iron Perspective 83
The JD Denham PodcastShow Notes
In this episode of The Iron Perspective, JD Denham sits down with Brad Jensen known across social media as The Sober Bodybuilder for one of the most genuine and wide-ranging conversations the show has had. It starts with the story of how they almost became enemies and ended up becoming friends, and it only gets better from there.
Brad opens up about his path through heroin addiction and multiple treatment centers before getting sober in 2012, how his fitness career kept getting derailed by his disease, and how he eventually built a business that hit a million dollars in revenue before he even really understood what he was doing. He talks about the business coach who changed his model and then turned out to be bragging about cheating on his wife at masterminds, and the phone call with his sponsor that convinced him to have the hard honest conversation instead of the easy lie.
JD and Brad dig into what it actually takes to survive social media with your integrity intact, why authenticity is the only long-term play, the difference between working your ass off for someone else versus the liberation of your first dollar made from your own brain, and why the men who don't give their sobriety back to the next person are leaving the best part of the deal on the table.
This is two men who've been through hell, built something real, and have the scars and the testimonials to prove it.
Chapters: 00:00 – Intro & How JD and Brad Met 05:39 – Developing Thick Skin Online 10:24 – The Man in the Arena: Handling Hate & Protecting Each Other 17:36 – The Danger of Ego & Fame 21:17 – Learning to Be Authentic on Social Media 28:53 – Choosing Who You Surround Yourself With 30:53 – The Warrior Gene & Built for the Fight 38:38 – Brad's Early Career & Relapses in Fitness 43:30 – Leaving a Toxic Business Partner 47:58 – Cutting Ties Over Integrity 55:19 – How Integrity Led to a Promotion 58:34 – A Near-Relapse & Resentment as Poison 1:10:09 – Shifting from "Have To" to "Get To" 1:23:23 – Paying Your Tab & Building a Sobriety Foundation 1:27:51 – Leaving a Legacy, Helping Others & Outro
Follow Brad Jensen: Instagram/YouTube/TikTok: @TheSoberBodybuilder
Follow Me: Instagram: https://www.instagram.com/jddenhamofficial/
Join My Community: https://www.skool.com/peptideoftheweekcommunity/about
Intro Music: Pennywise – Let Us Hear Your Voice
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