Show Notes
Sometimes, the best business ideas can spring from some of our deepest insecurities.
Jessica Rosales and Carlos Torres grew up feeling like "no sabo kids" — not quite fluent enough, not quite connected enough to the culture they came from. But instead of burying that insecurity, they turned it into Yo Sabo, a popular bilingual card game designed to help families reconnect through language.
In this episode of This Is Small Business, the married couple shares how a simple night at the dog park turned into a real company, why they bet their savings on an initial order of 500 units, and how man-on-the-street interviews at a theme park helped their game go viral.
From selling out inventory before it even landed in the US, to fighting off counterfeits, to Jessica finally quitting her job after their sales passed a million dollars — this conversation is about building something that means more than the product itself.
Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness
In this episode of This Is Small Business, you’ll learn:
(01:11) — How insecurity became a business idea
(03:16) — The questions that turned an idea into a real product
(05:29) — Why showing people play your product beats telling them about it
(08:09) —Why a beautiful website isn't enough without customer trust
(09:40) — What happens when counterfeits flood your listing
(11:02) — What happens when your side project turns into a full-time business
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