How to reduce operational chaos in your agency, with Melanie Chandruang
Creative Agency Account Manager PodcastShow Notes
Welcome to Episode 155. We’re looking at the agency’s engine room - operations. And how getting the fundamentals right can improve profitability, reduce chaos and set you up for better use of automation and AI.
I’m joined by Melanie Chandruang, founder of WeConsult and a Strategic Operations Partner for creative agencies. With over 15 years in the industry, she helps agency owners boost profits, streamline operations, and move big initiatives forward so they can focus on growth and what matters most.
Here’s what we cover: - Why “right people in the right seats” is still the number one operational issue - especially as services evolve fast - The key financial ratios Melanie uses to spot operational inefficiencies (and what “healthy” can look like) - The debate on hybrid AM/PM roles vs splitting the roles — and how to think about affordability and utilisation - Why most agencies aren’t “AI-first” yet and what needs to be in place before AI can genuinely improve workflows - Melanie’s practical 90-day focus areas for a 20-person agency that wants more profit and less chaos
You can connect with Melanie on LinkedIn: https://www.linkedin.com/in/melaniechandruang/ Or visit the website: https://weconsult.io/
If you don’t want to miss future podcast episodes, mini-trainings, and the ideas I’m sharing each week on client retention and account growth in agencies, make sure you’re on my newsletter list: https://www.accountmanagementskills.com
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