Today, Explained

The rise of political slopaganda

Today, Explained

Summary

Vivek Ramaswamy, a candidate for governor in Ohio, faces backlash for a controversial attack ad against his opponent, which critics describe as excessively negative. The ad's claims about his opponent's character have sparked discussions about the increasingly aggressive nature of political advertising as the midterm elections approach. With spending projected to exceed $11 billion, these elections are on track to become the most expensive in history, surpassing even presidential election expenditures.

The use of artificial intelligence in political ads, termed "slapaganda," is also gaining attention. Experts note that while some AI-generated content aims to entertain or satirize, it often lacks substantive political messaging. Examples include bizarre portrayals of candidates in humorous scenarios, which may reinforce existing narratives rather than provide factual critiques. Despite the novelty of AI in political advertising, public reception appears mixed, with many voters expressing discomfort with AI-generated content.

The financial landscape of the upcoming elections reveals a significant influence from wealthy donors, with Elon Musk and Michael Bloomberg among the top contributors. Reports indicate that Republican candidates are benefiting from substantial funding, particularly in traditionally red states. However, the effectiveness of this spending remains uncertain, as data suggests that Democratic candidates may be more efficient in their ad placements, potentially countering the impact of Republican spending. As the election nears, the dynamics of money and messaging continue to evolve, raising questions about the future of political advertising and voter engagement.

Show Notes

The first midterms to feature AI slop ads are also on track to be the most expensive ever.

This episode was produced by Danielle Hewitt with help from Hady Mawajdeh, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore, and hosted by Sean Rameswaram.

A person holds a smartphone displaying President Donald Trump's Truth Social post featuring an AI-generated video of him interacting with a tiger, while a laptop screen in the background shows footage circulated on social media of William Chapman being attacked by a tiger at Britain's Yorkshire Wildlife Park, on October 14, 2026 in Shenzhen, Guangdong Province, China. Photo illustration by Cheng Xin/Getty Images.

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