Show Notes
AI for business, done properly. Dylan King breaks down Claude vs ChatGPT, AI automation for small business owners, and AI for property investors: what actually moves the needle, not just cool tricks. Episode 38 of the PCN Property Podcast with David Smart.
THE THREE THINGS TO DO TODAY Pick one model and stick with it. Get it to interview you so it properly understands your business, then save that as a document you can feed it every time instead of re-prompting from scratch. Connect it to what you already use: Gmail, Drive, your CRM, your calendar. Then stop thinking in jobs and start thinking in workflows, and find the steps where AI can pick up the slack.
Dylan's test for any AI task is blunt. Does it directly lead to more sales, or free up enough time to go and make more sales? If it does neither, do not bother.
CLAUDE VS CHATGPT Why Claude is built for business and ChatGPT is built for the general public. What Claude Cowork actually is and why it handles long multi step work that a normal chat cannot. Global Instructions and why most people miss them. Fable, Opus, Sonnet and Haiku explained, plus the trick of planning with the expensive model and executing with a cheaper one for roughly the same result.
FOR PROPERTY PEOPLE Why scraping the landlord register is pointless if you have no process to use the data. What happens to sourcing when everyone is scraping Rightmove, and why niching down beats scraping the whole country. Whether AI can help you find motivated sellers, and why the answer is to plug it into what already works rather than invent something new.
ALSO COVERED Building a website in an afternoon instead of paying five figures. Which jobs are genuinely at risk and why Dylan is still optimistic about them. How secure your AI setup is and how to stay model agnostic. Whether estate agents get replaced. And the five step prompt framework: context, task, rules, example, then let it interview you.
FIND DYLAN Instagram and LinkedIn: Dylan King Free call to work out where AI fits in your business, mentioned at the end of the episode.
PROPERTY COACHING NETWORK Join: https://propertycoachingnetwork.com Property Coaching Intensive: https://propertycoaching.com/ Business: [email protected]
David Smart Instagram: https://www.instagram.com/david_smart_property/ TikTok: https://tiktok.com/@davidsmartproperty LinkedIn: https://uk.linkedin.com/in/david-smart- Facebook: https://www.facebook.com/david.smart.7393/
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Opinions and experiences shared here are the guests' own, not financial or technical advice.
CHAPTERS 0:00 Intro 0:40 Three things to implement today 2:19 Global Instructions in Claude Desktop 3:43 Connecting your email, CRM and calendar 5:02 Does it actually move the needle 6:36 Think in workflows, not jobs 7:43 Breaking your processes down step by step 10:11 Turning a one off chat into a repeatable prompt 11:30 How Dylan went all in on AI 13:04 A year of learning after every shift 16:14 Claude vs ChatGPT: the real difference 18:54 Getting AI to find your knowledge gaps 20:06 Editing videos with AI 22:53 Task managers and connected systems 24:20 What should business owners actually use it for 25:14 Scraping the landlord register and doing nothing with it 26:41 What happens when everyone scrapes Rightmove 28:59 Can AI help you find motivated sellers 30:47 Where AI actually saves you money 32:56 Which jobs are most at risk 35:43 What Claude Cowork actually is 37:35 Building a website from scratch 42:25 Iterating and being specific 43:22 What happens to web developers 45:29 How did AI learn to code 47:52 Fable, Opus, Sonnet and Haiku explained 49:06 Claude pricing and usage limits 50:25 Plan with the smart model, execute with a cheap one 51:40 How secure are AI systems 53:45 What if something better comes along 55:26 The Chinese models 55:56 Sandbox escapes and AI safety stories 58:28 Safety rails and intent 59:48 Does everyone actually need AI 1:01:59 The easiest time
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