TRADEMARK ATTORNEY ON HOW ENTREPRENEURS CAN PROTECT THEIR BRAND || ROSEZENA. J PIERCE || EPISODE 091
The Code To WinningShow Notes
In this episode, we sit down with Rosezena “TheBizLawyer” Pierce, a leading trademark attorney and the CEO of RJ Pierce Law Group, PC in Chicago. Known as “the biz lawyer” on Instagram, Rosezena takes us through her extraordinary journey, from excelling in law school to facing the harsh reality of job hunting, and ultimately building a highly successful law firm dedicated to intellectual property law.
Rosezena opens up about her background and the challenges that shaped her path. She graduated from John Marshall Law School with a 3.5 GPA and excelled in her intellectual property classes, yet she did not receive a single job offer. She also shares her unique experience of studying for and passing the bar exam while managing the responsibilities of motherhood. Instead of waiting for an opportunity, she created her own, launching a practice that served underserved small business owners in trademark law and using social media to educate and attract her first clients. Today, RJ Pierce Law Group is ranked Number 40 out of more than 28,000 trademark law firms in the country, and Rosezena herself is ranked Number 15 out of more than 33,000 trademark attorneys. She credits that success to hard work, smart strategy, and a dedicated team, including a key lesson from her first business coach about building a team instead of personally handling every client.
We then dive into why protecting your brand matters so much. Rosezena compares trademarking your brand to owning the land before you build a house on it, because without that foundation, everything you create can be taken from you. She walks us through the real life stories that prove the point, including the original Burger King case in Illinois, which shows how critical it is to secure federal trademark rights before someone else does.
Rosezena also breaks down exactly what it takes to protect your brand, step by step. It starts with a thorough search, including the USPTO website, followed by opinion letters and client counseling, then filing and handling any office actions from the government. She explains why hiring an attorney can make a major difference, and why review times have grown longer since the surge in filings during COVID. For brands ready to go global, she explains how international trademarking works through the Madrid Protocol, weighing its benefits and challenges, and why hiring local counsel is essential for navigating different laws in each country. She also covers what happens after you file, including the importance of monitoring your brand so you can stop infringement before you lose your rights.
This episode is a must watch for aspiring entrepreneurs, small business owners, and anyone who wants to understand the ins and outs of trademark law. Rosezena Pierce’s story is one of resilience, innovation, and the power of using social media to build an impactful career, and her advice will leave you ready to protect the brand you have worked so hard to build.
Chapters 00:00 What is a Trademark? 07:13 Overcoming Career Obstacles 12:37 The Decision to Niche Down 16:28 Four Types of Intellectual Property 24:11 International Trademark Protection 31:11 State vs. Federal Registration 38:07 When to Secure Your Brand 40:58 The Trademark Registration Process 55:40 Cost of Trademarking and Classes 01:00:53 The Danger of Choosing Wrong Classes
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