Show Notes
Poo, glorious poo! 🎵 Recognise that from anywhere? If you're a dog owner, you just might! It's the tagline for a new West End-style musical brand campaign from Lyka — an Australian fresh dog food brand. In this episode, Lindsay is joined by Cassandra Do Carmo, their Brand Marketing Director. They cover Cass’s journey as the company’s first brand hire, what it takes to build a brand inside a business running entirely on performance marketing, and how she balances academic frameworks with ...
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From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business. In this episode, she chats to Lindsay about why she once swapped a marketing role for a year in sales, what it taught her about resilience and ownership, and how that early bet still shapes the way she runs revenue at Verandah Brands today. They also cover: - Why pricing should sit inside the marketing remit - Building ...