The Partnership Economy

Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships

The Partnership Economy

Show Notes

In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-Ann discuss how to decipher the difference between an affiliate and a creator, why you shouldn't ignore cashback partners, and how to navigate the future of affiliate marketing.

This podcast episode was produced by Quill.

More from The Partnership Economy

Sep 15, 2026

For the brands that dominate, partnerships aren't just a creator strategy; they're a full-blown operating system. But how do you actually build that out?

Sep 1, 2026

Search is changing. Data is disappearing. Attribution is harder than ever. So what's a marketer actually supposed to control?

Aug 4, 2026

A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.

Jul 21, 2026

Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?

May 26, 2026

The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.

See all episodes →