Let's talk about the 'dot cake' – are viral foods the new status good in our economic climate? [Mini bus version]
Taboo on the BusShow Notes
Full deep-dive episode OFF the bus is also live!
Sit with me on the bus to dissect our consumption habits when it comes to viral food trends and ‘little treats’. In a backdrop of economic insecurity and the cost-of-living crisis, generation Z are not purchasing as many luxury material goods. In turn, we are watching the status of foods like the ‘dot cake’ take the place of ‘luxury’ as for many, it is the highest point of access, desire, and justification. Let’s dissect it together and take a look at what this means for gen-z.
Instagram: Whatzaraloves Tiktok: whatzaraloves6 Email: [email protected]
Reading list / references:
https://dergipark.org.tr/en/pub/toleho/article/1610640
https://foodfoundation.org.uk/publication/broken-plate-2026
https://www.vogue.com/article/how-should-brands-navigate-gen-z-economic-nihilism
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