Show Notes
Send us Fan Mail TRUTH: That’s adorable. You mean YOU don’t know how to measure radio? Just because you can’t click a dashboard doesn’t mean nothing happened. Big brands know the secret: Radio isn’t invisible — it’s just not needy. It doesn’t beg for clicks — it sparks real-world action. And smart marketers know how to track it. Here’s how advertisers measure what you think can’t be measured: - Web lift — Watch the website traffic spike after a well-placed ad. (Especially first-in-break.) - C...
More from The Truth About Radio podcast with Dave Sturgeon
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Send us Fan Mail Support the show LinkedIn
Send us Fan Mail Every other modern medium watches you back. Digital knows: What you clickedHow long you hoveredWhat you almost boughtWhat you searched at 2:14 a.m. Radio knows… nothing about you! And that’s the point. Radio doesn’t individualize. It doesn’t optimize mid-sentence. It doesn’t chase you around the internet like a needy ex. It simply speaks — confidently, consistently, to everyone at once. That absence of a feedback loop creat...
Send us Fan Mail Support the show LinkedIn