Show Notes
Entrepreneurship doesn’t make you unbreakable. Uploaded 02-08-26The pressure does.In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.The people you admire didn’t wait for certainty. They started anyway.You’ve got six months. What’s your moonshot?My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn’t get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Still learning. Still building. Not even close to being done.Subscribe if you’re building something bigger than yourself.Follow along on IG: instagram.com/greglav#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #motivation 0:00 Becoming Unbreakable1:10 Choose Your Hard2:36 The Danger of Comfort3:35 Creating Urgency Through Pressure5:20 Becoming the Person Who Can Handle Your Goals7:11 Why Results Take 6–12 Months9:54 Building a Business That Can Take a Hit13:26 Stop Thinking. Start Deploying.19:06 Why Fast Feedback Wins21:22 You Never Start From Zero23:41 Your Real Competition26:40 Make Moves Nobody Sees Coming29:30 It’s Okay to Want More Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Greg Lav
🎵 Copyrighted music licensed from Lickd. https://lickd.coUploaded 27-09-26The Difference by Flume, Toro y Moi, https://t.lickd.co/l/YlDN50ewyNg🎵 Copyrighted music licensed from Lickd. https://lickd.coWhat Difference Does It Make? (2011 Remaster) by The Smiths, https://t.lickd.co/l/2nAPLkVwA0R🎵 Copyrighted music licensed from Lickd. https://lickd.coNo Pole by Don Toliver, https://t.lickd.co/l/yGb6woqnDOX Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to my $1 million dollar private home gym. This space isn’t just about lifting it about staying sharp, healthy, and locked in while building business and life. I’m walking you through my favorite equipment, how I actually use it day to day, and why taking care of your body pays off way beyond fitness.Uploaded 26-02-26You’ll see everything from strength gear to recovery tools like my hyperbaric chamber, red light sauna, cold plunge, and what’s basically turned into a full wellness sanctuary in the backyard. If you’re into fitness, wellness, entrepreneurship, or high-performance routines, this is a real look behind the scenes. If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsights #greglav CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
This is 24 hours of high-level conversations with entrepreneurs who are actually building, moments that reminded me why the work matters, and a look at a milestone I've been working toward for a long time.If you're chasing something big a business, a life, a version of yourself you haven't met yet this one's for you.Uploaded 11-03-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Aspen New Home00:55 Networking Event03:46 Aspen Entrepreneurship04:30 Wifey on Slopes04:58 French Fry Adverts05:37 Best Restaurant ️06:20 Kimosabi's Brand ️06:39 Platform Office Visit07:04 CPG Brand Networking07:23 Think Bigger07:49 Aspen Weekend Vibes ️08:06 Meet up with Ian Fonz08:38 Protein Ice Cream Biz08:52 Launch in Wegman's, Target, central market09:22 Acne Transformation09:57 Military to Creator ️10:35 New Video Coming Soon Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like @George.Heaton the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now. Uploaded 02-04-26I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum. I also share how I think about choosing product categories, hiring people stronger than me, building stress tolerance through fitness, and why your environment matters more than you think as a founder. This is the real operating mindset behind how we built Bloom into a $100M+ wellness platform.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 What I’d Tell Myself 10 Years Ago00:31 The Rule That Built Bloom Faster00:48 Inside a Private Jet Work Trip02:05 Why Private Travel Changes Output02:48 The Amazon Move Changing Everything03:20 Why TikTok Is Exploding for Bloom04:30 Packaging Mistakes Founders Make05:10 The Logo Trick That Builds Brands07:02 Buying the Right Gift as a Founder08:42 Touring a Founder’s LA Headquarters10:07 Picking Categories That Actually Win11:25 How We Bootstrapped to $180M12:20 Hire People Smarter Than You13:20 The Truth About “Growth Hacks”15:15 Start Small, Then Scale Massive17:05 Becoming #1 on Amazon (For Real)18:09 Fitness Built My Stress Advantage18:44 Best Cities for Entrepreneurs20:55 Your Environment Shapes Your Future21:05 The New Bloom Pop Strategy22:10 Building a Brand Your Family Uses Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.Uploaded 05-06-26In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.Whether you're starting your first company, growing a personal brand, launching a product, building an online business, or trying to become a better entrepreneur, these are the lessons I wish I understood much earlier.Topics covered:• How to scale a business• Entrepreneurship lessons• Business growth strategies• Startup advice for founders• Building a personal brand• Product development and marketing• How to think like a CEO• Business mindset and decision making• Leadership and company culture• Building a billion-dollar brand• Why most businesses fail to scale• Founder mistakes and lessons learned• Consumer behavior and marketing psychology• Growing a consumer packaged goods (CPG) company• Bloom Nutrition business lessonsIf you're serious about building something great, stop waiting for certainty and start learning how to make decisions with conviction.#Entrepreneurship #BusinessLessons #StartupAdvice #Founder #BusinessGrowth #Leadership #Marketing #PersonalBrand #CEO #BloomNutrition #Mindset Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices