Building GTM Agents Live + The AI-Pilled AE Operating System w/ Nic Siegle, Founding AE @ Dust
The Crew PodcastShow Notes
Nic's Background Nic Siegle is a founding account executive at Dust, the Series B, Sequoia-backed platform for teams of humans and teams of agents. He has been there about a year, placed by Crew's recruiting practice, and came in from a product-led background at Mixpanel and Asana, where product usage data was the bread and butter. He describes himself as a tinkerer who cannot imagine a better tool to play with, and he runs his own account executive operating system inside Dust: a morning briefing delivered as a podcast, an Eisenhower matrix of AI recommended actions, live account plans with org charts, and a fresh AI generated seagull every day because life is short. Timestamps(00:00) The wrong thing at amazing scale (01:30) Welcome to the Crew podcast (02:31) Why Crew wanted to try a live demo episode (03:56) Nic's background, and what Dust actually is (06:11) The three stages of AI adoption inside companies (07:39) Open source Chinese models, and sitting on top of every model (08:30) The MCP timeline, and when tools started talking to each other (11:25) Was Opus the chasm? (12:54) The core sales use cases, from ask-sales bots to RFPs (17:10) Why "how AI pilled are you" is now an interview question (18:06) How Clay and 1Password govern who builds what (20:51) "Show me something you've built" (22:04) Building a pre-call prep agent from scratch (24:48) Picking a model, and the test that cost 178 times more (31:07) Idiot in motion versus the blast radius of AI (39:03) Setting a 7am trigger and emailing yourself the brief (44:48) Publishing an agent so the whole team can use it (49:26) Nic's cockpit: Pods and an AE operating system (55:36) Building an account plan with org chart and live product usage (01:01:15) Where to try Dust
About The Crew Podcast The Crew podcast interviews GTM leaders and investors at top AI startups and early-stage companies. Every week, host Chris Balestras, partner @ Crew, talks to the people actually building go-to-market motions in real time, not in retrospect.
About Crew Crew is a recruiting, investing, & media firm for seed through series D AI-natives & fast-growing SaaS startups.
This Episode Is Brought To You By Dust: The platform for teams of humans and teams of agents to work together. Build agents without writing a line of code, connect them to your company's data and tools, and run them from Slack, a spreadsheet, the Chrome extension, or your phone. Dust sits on top of frontier and open source models so you can pick the right one for each job, with permissions, governance, and human-in-the-loop controls set per action. Trusted by Datadog, 1Password, and Clay. Try it at https://dust.tt/
Where to Find Crew LinkedIn: https://www.linkedin.com/company/crewgtm YouTube: https://www.youtube.com/@thecrewgtm Website: https://www.withcrew.ai/ Blog: https://www.withcrew.blog/
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