The Powerhouse Diaries

11.”Three Hours Into Giving Birth I Was Emailing My Clients!” - Gaelle Thieme

The Powerhouse Diaries

Show Notes

Gaelle takes us behind the scenes of creating her waterless beauty brand, Dust&Glow, sharing the challenges of crafting a product that not only works but aligns with her core values—eliminating water, plastic, and harmful ingredients. She opens up about the hurdles of finding like-minded manufacturers and staying true to her mission amidst skepticism and setbacks. Gaelle also discusses the urgent need for innovation in the beauty industry, particularly around packaging and sustainability, and stresses the importance of self-care to drive meaningful change. As the conversation wraps, Gaëlle reflects on the legacy she hopes to leave—one built on positive impact and resilience. About our guest: Gaelle Thieme is a Senior Marketing Consultant based in Auckland, with over 13 years of experience in FMCG and beauty industries across New Zealand, France, and the USA. She has a proven track record of driving brand growth and delivering strategic and tactical projects for both corporate and SME environments. Gaelle is passionate about innovation, with a strong background in product development, spanning industries such as FMCG, beauty, natural skincare, and food. Her unique ability to see the big picture while being hands-on in managing complex projects and teams has been a key to her success. Gaelle specializes in product development, category innovation, consumer and market insights, brand strategy, and project management. Currently, she is focused on her own start-up, Dust&Glow, a waterless beauty brand, and is not taking on new work in the beauty industry. Follow Our Guest: LinkedIn: https://www.linkedin.com/in/gaelle-thieme/ Follow Us On: Instagram: https://www.instagram.com/the_powerhouse_alliance/ Episode Highlights: 00:00 - Episode Trailer 02:47 - Beauty with a conscience 04:41 - 80% water in shampoo 06:14 - "Who have I become?" moment 13:37 - When vision meets rejection 16:30 - To create the product is easy, support isn’t 20:16 - Rewiring my “more, more, more” mindset 25:42 - Empty cup, no vision clarity 28:23 - Legacy? More about no regrets 31:56 - Plastic? Never an option 34:22 - The hard part? Unlearning it all 37:21 - Can't please everyone, that’s fine 43:30 - Advice for Women Trying to Make an Impact

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