Show Notes
SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.
Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the "influencer recession," when aspirational content no longer works and creators have to come up with "brand-safe rage bait." What does this mean both for the content landscape but also, for rage itself?
CHAPTERS
00:00 Introduction
02:00 What is the "influencer recession"?
02:45 The clipping economy & fake virality
05:15 Audrey Peters & the $25 DoorDash coffee
10:30 Why the Alo yacht flopped
14:35 Why Birkins are embarrassing now
19:30 The OpenAI influencer farm trip
24:00 Brands manufacturing their own rage bait
30:00 How Substack changed the game
34:30 Is rage bait losing its power?
Read Rebecca's story: The Influencer Recession — https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html
Edited by Chrissi Harris.
Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Back Row with Amy Odell
*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.*
SUBSCRIBE to the Back Row newsletter for the FULL Fashion Month Awards podcast and get more coverage like this: https://www.backrow.net/subscribe. Save three months on an annual subscription.
Mrs. Dow Jones (Haley Sacks) on how to stop impulse buying and why fashion month keeps you broke. Part One of two.
Harry and Meghan are back in the UK, six years after leaving the royal family. In the first part of Back Row's deep dive into Meghan Markle, Amy and former Us Weekly and Hello! editor Justin Ravitz — who has interviewed Prince Harry and worked with the couple's team — trace Meghan's story from her Los Angeles childhood to the night she met Harry.
PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting companies from Gucci to Net-a-Porter to go fur-free.