Your Logo Can't Shake Hands: Why Founders Must Be the Face of the Brand

What would it take for your business to thrive after you step away?

A job posting tells candidates what they'll do. Your reputation gives them a sense of who they'll do it with.

Maggie Berghoff built her company around the life she wanted to live. What began as a one-on-one health coaching practice grew into a multi-seven-figure business that now helps health professionals build companies of their own.

Before a producer books you for television, they may have to convince an entire team that you're the right person for the segment. What can they find that helps them make that case?

Your personal brand affects more than leads and followers when you're the person leading the company.