#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

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Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes.

⚡ Fix the energy first: Create buy-in, make tough personnel decisions fast, and build visible momentum.

📅 Install five weekly rhythms: Use Monday commitments, Tuesday and Thursday teardowns, Wednesday 1:1s, and Friday team dials to drive accountability, coaching, and culture.

🎯 Fix targeting before activity: Get reps focused on the right accounts and personas before demanding more calls, emails, or better copy.

🧠 Build simple systems that compound: Standardize calls, emails, sequences, and hiring, then improve them through real market feedback.

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