Say It Well by Terry Szuplat - Book Summary

Terry Suplatt's book "Say It Well" challenges the notion that effective speaking is an innate talent, arguing instead that it is a skill that anyone can learn and refine. Suplatt emphasizes that the anxiety often felt before speaking is not a sign of impending failure but rather an indication of care and investment in the message. He advocates for a shift in mindset from self-centeredness to focusing on the audience's needs, which can transform the speaker's approach from seeking approval to offering valuable insights.

Preparation is a key theme in Suplatt's framework, where he introduces the concept of the "North Star"—a single, clear goal that guides the entire presentation. He outlines a narrative structure for speeches, consisting of "what," "so what," and "now what," which helps maintain audience engagement by clearly defining the problem, its significance, and the proposed solution. Suplatt also stresses the importance of simplicity in language, advising speakers to avoid jargon and instead use straightforward expressions that resonate with listeners.

In addressing the often-dreaded Q&A session, Suplatt provides a technique called "the bridge," allowing speakers to acknowledge questions while steering the conversation back to their intended message. He also encourages individuals to assert their ideas confidently in meetings and offers a more constructive approach to giving feedback, focusing on context, behavior, impact, and requests rather than traditional methods that can feel disingenuous. Listening is highlighted as a foundational skill, with advice on how to engage more effectively in conversations by reflecting on what has been said before responding. Overall, the book serves as a practical guide for anyone looking to enhance their communication skills.

A former Obama speechwriter says great speaking is a craft, not a gift. We dig into the North Star, the Bridge, and why your nerves are actually a good sign.