Don't Launch Your Brand Until You Do This First

Discover more marketing insights and top agencies at https://www.designrush.com When Senna Bayasgalan became the first Chief Marketing Officer in b1BANK’s history, she did not begin with a campaign. She spent her first months speaking with bankers, clients, leaders, and local communities across Louisiana and Texas. In this episode of the DesignRush Podcast, host Kia Johnson speaks with Senna, who explains how CMOs can build a brand from customer trust, employee knowledge, and real business experiences. She also reveals how b1BANK introduced Ignite Ambition inside the company and used Drew Brees to bring attention to its Hall of Ambition campaign while keeping client stories at the center. What you’ll learn in this episode: What every new CMO should do before launching a campaign

How employee and customer interviews reveal a stronger brand story

Why the best brands build on what already exists instead of starting over

How to get employees to believe in a campaign before taking it public

Why customer stories create more lasting impact than celebrity endorsements

How to build a brand customers trust and employees can stand behind

Senna’s central lesson is simple: your company may already have the story it needs. Your job is to listen closely, find it, and help the whole business tell it. Related DesignRush resources: Learn how to build a stronger brand identity: https://www.designrush.com/agency/logo-branding/trends/what-is-brand-identity Explore top brand strategy agencies: https://www.designrush.com/agency/logo-branding/brand-strategy #BrandStrategy #MarketingStrategy #BusinessGrowth #BrandMarketing #DesignRushPodcast