Show Notes
Football and luxury may seem worlds apart, yet the world’s biggest sporting personalities offer valuable lessons in building loyalty and connection. From authenticity and participation to the power of personality, what can luxury brands learn from football’s approach to engaging today’s audiences? The Fine Line is a micro-podcast by Walpole, the official body for the UK luxury sector, looking into the news, trends and talking points in luxury this week. Hosted by Helen Brocklebank, CEO of Walpole, The Fine Line is broadcast from the Walpole Townhouse in London's Chelsea.
More from Luxury's Fine Line
Recently, Walpole CEO Helen Brocklebank travelled to Madrid for the Círculo Fortuny Gala where she was asked whether London has lost its lustre as a luxury destination. In this week's episode of Luxury’s Fine Line, Brocklebank lays out the evidence of London’s growing confidence, from flagship investment to historic hotel openings and the British Museum Ball, and reflects on what the UK capital could achieve if policy barriers were removed. Luxury's Fine Line is a podcast by Walpole, the official body for the UK luxury sector, exploring the news, trends and talking points affecting luxury this week. Hosted by Walpole CEO Helen Brocklebank, Luxury's Fine Line is broadcast from the Walpole Townhouse in Chelsea, London.
Last week, Business of Fashion President, Nick Blunden, shared with Walpole some thought provoking new insights into the US luxury consumer, gleaned from the latest BoF/McKinsey study. In this episode of Luxury's Fine Line, Walpole CEO Helen Brocklebank reflects on what she learned from Nick about how to drive desire and discovery amongst US luxury customers and how best to win in a market worth $130bn. Luxury's Fine Line is a podcast by Walpole, the official body for the UK luxury sector, exploring the news, trends and talking points affecting luxury this week. Hosted by Walpole CEO Helen Brocklebank, Luxury's Fine Line is broadcast from the Walpole Townhouse in Chelsea, London.
Long before Hermès Rolls-Royce or Chanel, Europe's elite prized Chinese porcelain, silk and lacquer. In this week's episode, Walpole CEO Helen Brocklebank asks whether China is now recovering that heritage as it builds luxury brands the world wants. Luxury's Fine Line is a podcast by Walpole, the official body for the UK luxury sector, exploring the news, trends and talking points affecting luxury this week. Hosted by Walpole CEO Helen Brocklebank, Luxury's Fine Line is broadcast from the Walpole Townhouse in Chelsea, London.
For series two, The Fine Line becomes Luxury's Fine Line. To celebrate, Helen Brocklebank speaks with Tom Athron, CEO of Fortnum & Mason and Chair of Walpole, about how his leadership has driven such strong growth at Fortnum's in a tight UK market. The secret? Not becoming something different, but becoming even more itself. And biscuits. Luxury's Fine Line is a podcast by Walpole, the official body for the UK luxury sector, exploring the news, trends and talking points affecting luxury this week. Hosted by Walpole CEO Helen Brocklebank, Luxury's Fine Line is broadcast from the Walpole Townhouse in Chelsea, London.
As social media makes luxury goods increasingly culturally ubiquitous, the repertoire of status is becoming more nuanced. Is access the new currency of exclusivity? From invitation-only literary salons to Saint-Tropez beach clubs, Helen Brocklebank asks whether the real status symbol today isn't what you own, but where you're let in. The Fine Line is a micro-podcast by Walpole, the official body for the UK luxury sector, looking into the news, trends and talking points in luxury this week. Hosted by Helen Brocklebank, CEO of Walpole, The Fine Line is broadcast from the Walpole Townhouse in London's Chelsea.