
Show Notes
How She Built This A real look at creative entrepreneurship On this episode of The Next Level, Tom Lauro sits down with Ashley Burke, the creative force behind Steady Hand Cafe & Collective in Bradley Beach, NJ. What began as a mobile coffee cart soon evolved into a vibrant brick-and-mortar café, and a full expression of Ashley’s artistic vision, entrepreneurial spirit, and deep love for community. Ashley shares her early beginnings as a working artist and barista, and how those dual paths eventually merged into something bigger. She opens up about navigating the transition from side hustle to business ownership, the growing pains of scaling a creative idea, and the importance of trusting your gut, especially when you don’t have all the answers. They also explore how Steady Hand Cafe’s branding came to life through color, playfulness, and a childlike sense of wonder. But at its core, the café is a space built to uplift others, whether that’s through inclusive hiring, collaborating with local makers, or creating a culture where self-expression is always welcome. If you’ve ever wondered what it really takes to build something meaningful from scratch, or how to stay creatively fueled while doing it, this conversation delivers. Key Takeaways: Ashley Burke is the founder of Steady Hand Cafe, which began as a creative side project. Her background in art and design heavily influenced the cafe’s branding and aesthetic. The cafe stands out for its colorful, playful identity and unique flavor profiles Inclusivity, collaboration, and community support are foundational to the business. Ashley shares advice on pivoting with purpose, embracing uncertainty, and growing sustainably. She encourages creatives to trust their instincts, lead with heart, and build with intention. Steady Hand is more than a coffee shop, it’s a living, breathing creative collective.
https://www.steadyhandcollective.com https://www.instagram.com/steadyhandcafe https://www.wixstudio.com
More from The Deeply Graphic Designcast - DGDC
What does it really take to build a successful creative business? Spoiler alert: Great design skills are only part of the equation. This week, we're joined by Patrick Carter, founder and creative director of 63 Visual, to unpack the hard-earned lessons from nearly 17 years of running an independent design studio. From getting fired and getting ripped off to learning how to price confidently, recognize red flags, and build lasting client relationships, Patrick shares the experiences that shaped his approach to business. We dig into why trusting your instincts matters, how taking action builds confidence, and why success isn't always about getting bigger. Sometimes it's about getting better, making smarter decisions, and building a creative career that supports the life you actually want. Real stories, practical advice, and a refreshing reminder that confidence isn't something you're born with. It's something you earn. https://patrickcarterdesign.com/ https://deeply-graphic.netlify.app/
Design careers come with a LOT of questions, and most of the answers aren’t taught in school. In this episode, I’m tackling the questions designers ask me most about portfolios, getting hired, workplace dynamics, confidence, career growth, and everything in between. Straight answers, real experience, and advice you can actually use. Our Website
What if the thing keeping your prices low isn’t your client, it’s you? In this episode, Nick breaks down why creatives so often undercharge, how pricing shapes the way clients perceive your value, and why your rates should evolve as your experience does. From raising prices with new clients to navigating those awkward conversations with longtime ones, this is a practical push to stop negotiating against yourself, get more comfortable saying the bigger number, and finally let your pricing catch up with the designer you’ve become. To listen to our “Double Your Rates” episode, click below: https://creators.spotify.com/pod/profile/deeplygraphic/episodes/TEST-PILOTS--Double-Your-Rates--DGDC-el0qua/a-a3hf631
Ever wonder why some creatives always seem to be in the right place at the right time? In this episode, Nick explores how to get luckier by increasing your surface area for opportunity, putting yourself in the room, saying yes before you feel ready, creating your own opportunities, and giving those lucky breaks more places to land.
At some point in your creative career, getting better at design stops being the whole answer. In this episode, Nick explores how to uncover your X-Factor, the skills, experience, personality, and strengths beyond design that make you uniquely valuable, memorable, and harder to overlook. If you’re a mid-career designer wondering what it takes to get unstuck and reach that next level, this one’s for you.