Show Notes
Lucy Georgia joins me this week to chat running, content creation, and launching her own sunglasses brand, Sonny. We go back to how we first met, why she kept her social media private for years, her Ironman 70.3 and marathon majors, the real story behind building Sonny from scratch, and a Room 101 where she tells me exactly what she can't stand...
Lucy: https://www.instagram.com/lucyge0rgia/?hl=en Calum: https://www.instagram.com/calumgoddard/?hl=en Watch on Spotify: https://open.spotify.com/show/3WGIXQz6Pa0V9WIa4gIxOV?si=e19d4acb7b964eeb Follow on TikTok: https://www.tiktok.com/@motionalintelligencepod Follow on Instagram: https://www.instagram.com/motionalintelligencepod Calum's Instagram: https://www.instagram.com/calumgoddard/ Calum's TikTok: https://www.tiktok.com/@calumgoddard YouTube channel: https://www.youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A Contact: [email protected]
Chapters below.
00:00 - Kicking things off 0:45 - Welcoming Lucy Georgia 1:30 - How they met on the Tour de France 3:37 - The truth about her surname 5:18 - Keeping life private before going public 8:02 - Her first ever social media post 11:20 - Classics degree and life after uni 12:40 - Becoming a runfluencer 15:00 - Women, sport, and confidence 16:56 - Imposter syndrome in running 19:51 - Her first race: Hackney Half 22:25 - Investing in Runna 24:32 - Turning content into a business 28:42 - Losing the joy and burning out 29:06 - Keeping her relationship offline 31:44 - Dealing with online hate 33:19 - Taking on an Ironman 70.3 37:14 - Why she'll never do a full Ironman 42:16 - The idea behind Sonny sunglasses 45:48 - Designing and manufacturing the glasses 49:46 - Branding and choosing the name 53:27 - Unboxing Sonny sunglasses 56:10 - What's next for the brand 1:00:58 - Creator led brands and the future 1:04:49 - Why YouTube is her anchor 1:07:57 - Her favourite YouTube channels 1:14:39 - Room 101: things Lucy hates 1:24:11 - Wrapping up and where to buy Sonny
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