Show Notes
In this episode of The Marketing Clubhouse, we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse.
While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks.
We unpack why OOH still delivers unique value in a digital-saturated world, how sustainability is shaping Phantom’s positioning, and how physical campaigns can spark online momentum. This is a conversation about creative constraint, brand storytelling in public spaces, and why offline media might be more powerful than ever.
What we cover in this episode Why OOH and street posters are seeing a resurgence in a digital-first era What types of campaigns work best in physical public spaces How Phantom communicates sustainability credentials without sounding performative Designing poster campaigns that spark UGC and social momentum Turning creative constraints into bold activation ideas How to measure ROI and impact in outdoor media Balancing national scale with hyper-local cultural relevance
You should listen if you’re a marketer who lives in dashboards and performance metrics and want to rethink the role of physical media, or you’re curious about how offline can amplify digital - not compete with it.
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