Show Notes
Marketing has always been a business-centric function. It's still shifting to a consumer-centric angle in a developing country like India. But why did this shift happen? And how is this relevant to your business in the modern-day scenario?
In this episode, we'll look at all these questions with examples from the 1900s.
More from Marketing Uncovered Podcast
Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.
Are you completely overwhelmed by marketing?
How can you increase your chances to go viral?
Answering questions like what is a growth mindset, how you can use that to build your business, how important customers are in the product building process, and what is product-market fit.
What growth means? Is your business ready to grow? Growth is about leveraging the existing channels, not figuring them. Something unique for your business. It can be technical or can be something built into your business model. No one can give you a recipe for that. But you can keep some of the points in mind to guide your decision. Want to know what they are? Find out in this episode