Episode 298: Signs You're on the Verge of a Breakthrough

In this episode of Business on Top, I'm joined by Daniella and Patrick Gery, the husband-and-wife team behind Trouvé Medspa in Mayfield Heights, OH, to talk about what it really looks like to build a thriving business and a life together. Daniella shares how she went from being a provider to becoming the CEO of a growing med spa, and the leadership lessons that came with stepping away from patient care and learning to lead a team. We talk about the shift from doing everything yourself to building systems, creating accountability, having difficult conversations, and developing leaders who can take ownership. Patrick brings his perspective from the operations and finance side of the business, including how his analytical, systems-driven approach complements Daniella's more instinctive decision-making. We also get honest about what it's like to work with your spouse, separate work from home, divide responsibilities, make decisions together, and navigate the inevitable changes that come with a growing company. Most importantly, we talk about why the goal isn't always to build a bigger business, it's to build a better life, with more freedom, more balance, and more time for the people who matter most. Is your aesthetics business actually ready for 2027? Patient expectations are changing, marketing is changing, and the way people buy is changing. If you want to understand where your business stands, take the How On Trend Are You? 2027 Aesthetic Business Assessment to see where you're ahead and where you may need to catch up. Then join me on November 12th for a free Strategic Planning Masterclass, where I'll break down the trends and shifts I'm watching across the industry and what I think aesthetics businesses should be preparing for now. Take the assessment and get your results at klcleadershipadvisory.com/assessment. Resources → Watch this episode on YouTube → Follow Daniella on Instagram → Subscribe to our weekly newsletter, The Blueprint → Learn more & book a call with our team to learn if the POP Leadership Academy is right for you! → Follow Kaeli on Instagram: @kaeli.lindholm

In Part 2 of my conversation with Shannon Bokhoor, founder of SocialRx, we're getting into what actually makes content effective and how to build visibility without becoming obsessed with follower counts or trying to be everywhere. We talk about why a smaller, loyal audience can be more valuable than a large following, the role of spontaneous and personal content, and how founders can stay involved in their content even when they outsource the heavy lifting. Shannon also shares practical ways to make content creation easier, from using trial reels and simple editing tools to creating a content bank from the questions, misconceptions, and conversations already happening in your business. We also dive into the difference between creating content that simply sells and content that builds real authority. Shannon shares why having a strong point of view, challenging conventional thinking, and sharing what makes your approach different can help you stand out in a crowded industry. We talk about building visibility through your local community, engaging with other businesses, and using social media to create real relationships rather than just chasing reach. And we end with one of my favorite takeaways from the conversation: the content you're most afraid to share may be the content that makes the biggest impact. Sometimes the thing you're hesitant to say is exactly what someone else has been waiting to hear. About Shannon Bokhoor Shannon Bokhoor is the founder of SocialRx, a social media marketing, online course development, and content production agency for aesthetic and wellness brands. She helps providers strengthen their authority, build influential brands, and create new revenue streams through social media and education. Resources → Watch this episode on YouTube → Subscribe to our weekly newsletter, The Blueprint → Learn more & book a call with our team to learn if the POP Leadership Academy is right for you! → Follow Kaeli on Instagram: @kaeli.lindholm

In this episode of Business on Top, I'm joined by my friend Shannon Bokhoor, founder of SocialRx, for Part 1 of our conversation about building a strong personal brand without feeling like you have to become an influencer. Shannon has spent the last eight years working in aesthetics, helping providers build influential brands, create strategic content, and turn their expertise into scalable education. We discuss becoming more confident on camera, preparing for content days, creating content when you have limited time, and knowing when professional production is actually worth the investment. We also talk about why posting more isn't always the answer and why social media can't be the thing that fixes an underlying business problem. We'll cover AI, authenticity, and how to create content that actually sounds like you. Shannon shares why your best content ideas are often already sitting inside your treatment rooms, conversations with patients, and the questions you answer every day. We talk about building authority through your own perspective and expertise rather than simply creating another version of the same generic content everyone else is posting. Ultimately, this conversation is about becoming more visible without losing yourself in the process. You don't need to be everywhere, have millions of followers, or create perfectly polished content. You need to find the ideas and perspectives you're uniquely positioned to share, and have the courage to put them out there. About Shannon Bokhoor Shannon Bokhoor is the founder of SocialRx, a social media marketing, online course development, and content production agency for aesthetic and wellness brands. She helps providers strengthen their authority, build influential brands, and create new revenue streams through social media and education. Resources → Watch this episode on YouTube → Subscribe to our weekly newsletter, The Blueprint → Learn more & book a call with our team to learn if the POP Leadership Academy is right for you! → Follow Kaeli on Instagram: @kaeli.lindholm

What if AI could do more than write emails, create content, or give you another list of things to do? In this episode of Business on Top, I'm sharing a 20-minute sneak peek from our recent Too Busy to Learn AI workshop. Over the last year, my team and I have been figuring out how to actually put AI to work inside our own business. And what we've learned is that the real opportunity goes far beyond using AI to create content faster. It can help us think more strategically, make better decisions, create stronger team execution, and ultimately give us more capacity to focus on the work that truly requires us. In this workshop excerpt, I walk through what we've learned as we've moved beyond basic AI prompts and started using AI through the lens of workflows, agents, context, and guardrails. We also break down three practical applications we've been using inside KLC: The CEO Priority System: Using AI to sort through everything on my plate and identify what actually requires my attention.

In this episode of Business on Top, I'm answering your questions about visibility, confidence, authority, and what it really takes to walk into a room and own it. I'm sharing lessons from early in my career, including the powerful women I watched and emulated, and how those experiences shaped the way I show up in bigger rooms today. I also talk about why you don't have to be the most experienced or qualified person in the room to have something valuable to say. We'll get into how to make other people feel valuable, develop your own point of view, communicate with more authority, and become the kind of leader people want to listen to. And most importantly, I'm sharing why I believe confidence isn't something you need to have before you take the leap. Confidence is built through experience. You show up, you do the thing, and eventually you realize you can. Too Busy to Learn AI? Start Here. Click here to access the recording of our Too Busy to Learn AI Workshop, plus the companion workbook to help you put what you learn into action. Offer ends October 3. Resources → Watch this episode on YouTube → Subscribe to our weekly newsletter, The Blueprint → Learn more & book a call with our team to learn if the POP Leadership Academy is right for you! → Follow Kaeli on Instagram: @kaeli.lindholm