Happier with Gretchen Rubin

Ep. 603: Avoid the Sunk-Cost Fallacy, and Why it’s Hard to Plan for Emergencies

Happier with Gretchen Rubin

Show Notes

We talk about how to avoid the mental trap of the “sunk-cost fallacy.” Plus, why it’s so hard to plan for emergencies and the biases that keep us from preparing for risk.

Episode highlights:

Try This at Home: Avoid the sunk-cost fallacy—the mental trap that keeps us committed because of the time, money, or energy we’ve already spent [04:57]

Happiness Hack: Create a personal reading syllabus with deadlines to help you read more [12:58]

Happiness Stumbling Block: Six common biases that make it difficult to assess and prepare for rare but serious emergencies [16:03]

Demerits and Gold Stars: Gretchen’s Demerit: Turning into a Knicks bore; Elizabeth’s Gold Star: To her friend Mindy for a new exercise experience [24:11]

Mentioned in this episode:

The Ostrich Paradox: Why We Underprepare for Disasters by Robert Meyer and Howard Kunreuther (Amazon, Bookshop)

This Vast Enterprise: A New History of Lewis and Clark by Craig Fehrman (Amazon, Bookshop)

Audition by Katie Kitamura (Amazon, Bookshop)

Rolling utility cart

Happier Labor Day resources

Connect with Us:

Email: [email protected]

Website: gretchenrubin.com

Instagram: @gretchenrubin | @lizcraft

Take Gretchen's free Four Tendencies quiz

Enjoyed this episode? Leave us a review on Apple Podcasts or rate us on Spotify—it helps other listeners find the show!

Find the transcript for this episode on the episode details page in the Apple Podcasts app. Learn more about your ad choices. Visit megaphone.fm/adchoices

More from Happier with Gretchen Rubin

Oct 21, 2026

A brilliant hack for getting more help with dinner, why a quest is more fun than a jaunt, and how we feel about desks.

Oct 19, 2026

I get such pleasure of thinking about iconic super-star Brad Pitt paying tribute to Chuck Palahniuk, and realizing what a gift he’d been given for his work.

Oct 18, 2026

For “Move Happier,” Gretchen talks with Marielle Segarra, host of NPR’s Life Kit, about ditching the all-or-nothing rule, making the most of everyday activities, and the importance of smell and lighting.

Oct 17, 2026

We discuss the happiness of a trip with old friends, a way to reframe the task of taking our pills, and a surprising fact about GLP-1s.

Oct 14, 2026

A listener shares a Know Yourself Better discovery, Elizabeth reports on what she learned from her Summer of Off-White Delight, and a recommendation for a new daily game.

See all episodes →