Google Local Service Ads in 2026: What's Changing for HVAC Electrical, & Plumbing

How do you turn a failing $500M home service company into a profitable business in just three years? John Wilson sits down with the former operator behind one of the largest HVAC and plumbing turnarounds in the country to break down how Service Experts went from losing $30 million annually to generating $30 million in EBITDA across 110 locations. They discuss the operational changes that made the turnaround possible, from restructuring sales compensation and cutting equipment costs to rebuild...

What if you could grow your home service business without spending another dollar on marketing? John Wilson sits down with Brian Burton, co-host of Waste No Day and creator of Blue Collar Closer, to break down how better sales training, higher average tickets, and a stronger sales culture drive growth. Brian shares how he helped scale a plumbing company from $2.4M to $6.2M in two years without acquisitions, and another business from $6M to $32M with 20% net profit. Plus, why technicians strug...

From $700K to $15M in just five years. Shane Viggiani has nearly doubled his electrical business every year, growing from one truck to a 50-person operation in Las Vegas. John Wilson sits down with Shane, owner of Ampere Electric, to break down the strategies behind that growth. They discuss how Shane built over 3,000 Google reviews, structured technician commissions, developed his management team, and maintained roughly 15% net margins while scaling. They also get into the mistakes that near...

The HVAC industry doesn't just have a labor shortage. It has a training problem. John Wilson sits down with Jennifer Manzo, HVAC business owner and founder of HVA-Chicks Coalition, to discuss why contractors struggle to hire and develop technicians, and why the next generation of HVAC workers might be the solution. They break down how one HVAC company reduced callbacks by 52% in just three months, why experienced technicians aren't always the best hires, and how better training, technology, a...

You don't need a massive marketing budget to grow a home service business. You just need to find opportunities your competitors are missing. Jack Carr sits down with Sam Preston of Service Scalers to break down low-cost marketing strategies for growing a home service company. From Nextdoor and Facebook groups to yard signs, local partnerships, and community events, they share practical ways to generate leads without spending a fortune. They also cover how one company generated over $500K in l...