Magnolia Street: A Practical Magic Fandom Podcast

Ep. 174: Can You Bottle Practical Magic? | The PM2 Collab Craze + The Creators Who Were Already Here (Special Guests : Hearth Witch Home Co. & Shabby Creek Cottage)

Magnolia Street: A Practical Magic Fandom Podcast

Show Notes

Practical Magic 2 is finally here... and apparently, so is Practical Magic EVERYTHING. Tequila. Makeup. Eyewear. Home decor. Clothing. Tea. Lip balm. Frozen yogurt. Pizza?! After nearly 30 years of fans having very little official merchandise to choose from, the arrival of PM2 has unleashed a seemingly endless stream of brand collaborations. And after listeners, journalists, and fellow creators kept asking us the same question, we finally decided it was time to talk about it: What do The Stinas actually think of the PM2 collab craze? We're digging into the official collaborations that completely understood the assignment, the ones that surprised us, and the ones that left us wondering what exactly they have to do with Practical Magic. More importantly, we're asking a bigger question: What actually makes something feel like Practical Magic? Because long before Practical Magic became a marketplace, the fandom was making the magic itself. For decades, artists, candle makers, writers, herbalists, jewelry makers, DIYers, and wonderfully witchy small businesses created the things that didn't officially exist. So while the Owens universe is having its very big, very shiny commercial moment, we're also turning the spotlight toward some of the creators who were already here. We're joined by Kate of Hearth Witch Home Co. to explore what Practical Magic actually smells like, and Gina Luker of The Shabby Creek Cottage and Illumine Magazine to talk about bringing the feeling of Practical Magic into our homes, gardens, rituals, and everyday lives. And ultimately, we're asking: if the fans helped keep Practical Magic alive long enough for this moment to happen, should more of those fans and creators have had a seat at the table when Practical Magic became big business? It's complicated. It's a little cheeky. And yes... we bought some of the merch too. So pour yourself a Midnight Margarita and join us as we attempt to answer the question: Can you really bottle Practical Magic?

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DISCLAIMER: The Magnolia Street Podcast intends to discuss the movie, “Practical Magic” in its entirety. This will evidently result in spoilers and it is recommended that you watch and or read the following. Alice Hoffman’s: Practical Magic, Rules of Magic, Magic Lessons, Book of Magic. The Magnolia Street Podcast is for entertainment and informational purposes and should not be used as a substitute for professional or medical advice. Do not attempt any of the discussed actions, solutions, or remedies without first consulting a qualified professional. It should be noted that we are not medical professionals and therefore we are not responsible or liable for any injuries or illnesses resulting from the use of any information on our website or in our media. The Magnolia Street Podcast presenters, Kristina Babich and Justina Carubia are passionate fans of Alice Hoffman’s work and the Practical Magic word she has created. There is no copyright infringement intended, all characters and story lines are that of Alice Hoffman. We do not own any of that material as well as any of the move score music shared within the podcast. All intellectual property rights concerning personally written music and or shared art are vested in Magnolia Street Podcast. Copying, distributing and any other use of these materials is not permitted without the written permission from Kristina Babich and Justina Carubia.

More from Magnolia Street: A Practical Magic Fandom Podcast

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Oct 16, 2026

DISCLAIMER: Today's episode contains discussions of real-life murder cases, domestic violence, and graphic descriptions of injuries and death, including blunt-force trauma. While we'll be having a little fun with our Practical Magic-inspired true-crime parody, the real cases featured in this episode involve actual victims and families whose experiences are anything but fictional. We've approached these stories with care and respect, but some of the details may be disturbing. Listener discretion is advised.

Oct 9, 2026

⚠️ CONTENT ADVISORY: This episode includes a discussion of historical werewolf trials involving allegations of violence against children, murder, and cannibalism. Listener discretion is advised. Last week, we followed the wolf through folklore, symbolism, and the world of Practical Magic. This week, we’re staying on the wolf trail—but turning our attention to one of the most infamous plants ever to bear its name: wolfsbane. Also known as aconite and monkshood, this beautiful purple flower has spent centuries straddling the line between medicine and poison, protection and danger, history and myth. But how did a plant once associated with poisoning actual wolves become so inseparable from witches, werewolves, shapeshifting, and the supernatural? We’re digging into the very real science behind one of the world’s most toxic plants, its long and deadly history, ancient mythology, witchcraft and magical correspondences, the modern Poison Path, lycanthropy lore, and the many ways books, movies, television, and horror have transformed wolfsbane into the ultimate supernatural plot device. AND... remember that little sidequest into the Werewolf Witch Trials we stumbled upon last week? Well, apparently we weren't finished with THAT rabbit hole! 🐺 This week, we're digging even deeper into the chilling history of people accused of transforming into wolves, the witchcraft hysteria surrounding lycanthropy, and the very real consequences of believing that werewolves walked among us. And, of course, we’re returning to the Owens poison garden, where wolfsbane may have a small presence on the page—but in The Rules of Magic, it becomes something far more significant in the story of Vincent Owens, death, transformation, and escape. Plus: Roman poisonings, witches’ flying ointments, Hecate and Cerberus, Shakespeare, The Wolf Man, Harry Potter, a bizarre Maisie Williams/Practical Magic 2 red string, and the question we somehow never stopped to ask: Why the hell is it called WOLFSBANE in the first place? Grab your gardening gloves—actually, maybe don’t touch anything at all—and meet us in the poison garden. 🌿💀

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There are few creatures that live so completely between the worlds of fact and folklore as the wolf. They've been feared as monsters lurking beyond the edge of the woods, revered as guardians and guides, transformed into werewolves, woven into fairy tales, and called upon as symbols of instinct, loyalty, protection, freedom—and the wildness within us that refuses to be tamed. And naturally, the wolf has left its tracks throughout Alice Hoffman's Practical Magic series. This week, we're following those tracks through all four books, with special attention to Faith Owens and her beloved familiar, Keeper, whose story gives new meaning to one of the most beautiful ideas in Magic Lessons: Love is a wolf. Then we're stepping beyond the garden gate to meet the real animal beneath the mythology. We're exploring wolf behavior and family dynamics, the truth behind the infamous "alpha wolf," wolves vs. dogs, howling and communication, and the complicated relationship between wolves and humans. From there, we're heading deep into the woods for wolves in mythology, fairy tales, witchcraft and folklore—from ancient wolf gods and legendary shapeshifters to Little Red Riding Hood, werewolves and lycanthropy, The Company of Wolves, and the Wild Woman archetype of Women Who Run with the Wolves. Finally, we'll explore wolves as magical and psychological symbols: intuition, protection, belonging, dreams, shadow work, transformation, and reclaiming the untamed self. Because after centuries of being told to stay on the path and beware of what waits in the woods... perhaps it's time we asked whether the wolf was ever really the monster. Keep your lantern lit, Witches. We're following the howl. 🐺🌙

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The Stinas are back from Lancaster County, PA... and we have some STORIES to tell.

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