Hard Work, Mission-Driven Entrepreneurship and Beating the Odds, with Lauren Jones

Queer entrepreneur Lauren Jones shares her journey to founding her company plus advice for handling objections and remaining patient while others are being unreasonable.

Meet Lauren Jones, founder of AlterNew Media…

AlterNew Media is a mission-driven marketing company, founded and run by Lauren Jones and her wife – two bisexual women who are married to each other.

They met when they were teenagers and they even experienced homelessness together before becoming successful marketing executives.

Their history together would make for a great movie. It’s a beautiful story about surviving together as a team and building an extraordinary life, starting from literally zero.

Lauren Jones and her wife are both passionate about personal/professional growth and company-building. (And because I think it’s important for our community to break the stigma of lesbians who are too afraid to date bisexual women, I want to highlight the fact that Lauren Jones and her wife both identify as bi, and they’re happily married and committed to each other.)

Lauren Jones is inspirational, up to big things, and so much fun to talk to.

You don’t want to miss this episode (or my next episode, where I interview her wife)!

During this interview Lauren Jones and I talk about:

* Finding forgiveness and reconciliation with a partner who wants you back after having left you…

* Remaining patient while others are being unreasonable…

* Struggling with shyness…

* Founding, operating and owning a business together with a spouse…

* Dealing with objections and rejections in business and life…

* Getting the right people on your team…

* Overcoming neglectful parents…

* And so much more…

Don’t miss this interview!

Learn more about Lauren Jones and follow her on social media!

Lauren Jones is the Co-Founder and Co-CEO of Alter New Media, a purpose-driven marketing and media agency based in Las Vegas that champions the intersection of profit and positive social impact. Since co-founding the agency in 2016, Lauren has helped guide Alter New Media from a digital production house into a global, full-service strategic marketing firm that has supported over 700 companies and creators worldwide.

A visionary entrepreneur and seasoned creative, Lauren blends her background in photography, videography, and strategic marketing to deliver high-impact campaigns and branding initiatives. Her work has not only shaped powerful narratives for socially conscious organizations but has also been showcased internationally — including exhibitions in New York City and the Louvre in Paris.

Lauren is recognized for her innovative thinking, collaborative spirit, and commitment to empowering purpose-led businesses. She’s a driving force behind the agency’s success in influencer marketing, public relations, digital strategy, and partnership development. She also plays an active role in Global Entrepreneurship Week Vegas, helping cultivate Las Vegas’ entrepreneurial ecosystem through storytelling, media, and event curation.

Known for her emphasis on personality-based leadership and healthy team dynamics, Lauren is passionate about creating work environments that encourage creativity, psychological safety, and strong boundaries. She remains committed to connecting change-makers with the tools, platforms, and people they need to scale impact.

You can find Lauren Jones’s Instagram here.

You can find AlterNew Media, on Instagram here.

You can find Lauren Jones’s company website here.

You can find Lauren Jones’s wife’s Instagram he...