Bloomberg Businessweek

Authors Talk 'What Games Teach Us About Making Products People Love'

Bloomberg Businessweek

Show Notes

The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF Video game maker veteran Bing Gordon helped launch the company that brought some of the most iconic games to the world. He and his daughter Chloe are out with a new book 'Everybody Wins: What Games Teach Us About Making Products People Love' which aims to break down the 8 core elements of 'gamification', and how companies like Amazon are borrowing the video game strategy to drive growth. See omnystudio.com/listener for privacy information.

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