Show Notes
You may think a signature dish or culinary theme are all a food and beverage business need to develop a strong identity. But in reality, the meals served at our favourite eateries are one of many factors contributing a complex branding strategy.
Food, lighting, interior design, menu layout; these and many other elements combined are what create immersive and memorable experiences for customers. And as newer and increasingly sophisticated technology continues to develop, we’re seeing more of them make their way into restaurant spaces.
In this episode of Beyond Retail, we analyse the role design plays in the food and beverage space to understand how it impacts consumer experiences in cafeterias, fast food establishments, high-end restaurants and more. We examine the technologies reimagining how brands deliver convenience, and dive into what makes for great restaurant design.
We speak with Adyen's VP of Product, Derk Busser to learn how F&B has evolved over the years, and hear from Harry Ridley, Automation & Emerging Technology Product Manager at Compass Group, on how brands can pick the right tech for their business.
We also gain a deeper understanding of the technology-space relationship with Sergii Khomenko, co-founder of Autocanteen, while chef and broadcaster Gizzi Erskine shares her own restaurant design experience. Plus, David Carofano, Director of Strategy & Development for hospitality design studio Crown Creative, tells us how businesses can reinforce their brand through aesthetic choices.
If you want to find out more about technology and behavioural trends, visit Adyen.com/en_GB/ for more.
More from Beyond Retail
The food and beverage space has done a lot of evolving over the last decade. And after some unprecedented circumstances, it experienced some short but rapid stages of advancement, bringing us new technologies that are now commonplace. As time goes on, and stability is challenged once again with factors such as a cost of living crisis, the industry carries on its steady modernisation, making it fit for the consumers of the future.
The pandemic taught food and beverage brands how to evolve through innovation. Digital took the forefront, and convenience and efficiency became more important than ever when it came to keeping business afloat. Meanwhile, takeaway and delivery options opened up new revenue streams for restaurants and cafes, expanding their consumer base and appealing to a whole new audience.
Throughout this season, we’ve explored the value that atmosphere, design, and innovative tech provide when boosting customer experience. But as an industry built on people, F&B is increasingly shifting its focus inward to find new ways to enhance the experience of those who keep the businesses running – staff.
The food and beverage space isn’t what it once was – it’s much, much better.
Brands are spoilt for choice when it comes to business tools; POS systems, CRM databases, even social media. These technologies are just a sampling of the plethora of services available to help retailers function and evolve. But one class of tool really making a difference is platforms. Platforms for E-commerce, platforms for managing business - no matter where they’re rolled out, what they really are are platforms for growth.