Show Notes
Send us Fan Mail MYTH: Nobody Listens to the Radio Anymore TRUTH: Radio Isn’t Old. It’s OG. The eight dreaded words for a radio salesperson: “Does anybody even listen to the radio anymore?” No. Just your dentist. Your contractor. Your boss. Also, your Uber driver, your barista, your barber, your bartender, your neighbor, your mom, and 88% of North Americans. But hey—other than them, nobody. In the meantime, “forward-thinking” marketers are busy pou...
More from The Truth About Radio podcast with Dave Sturgeon
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Send us Fan Mail Support the show LinkedIn
Send us Fan Mail Every other modern medium watches you back. Digital knows: What you clickedHow long you hoveredWhat you almost boughtWhat you searched at 2:14 a.m. Radio knows… nothing about you! And that’s the point. Radio doesn’t individualize. It doesn’t optimize mid-sentence. It doesn’t chase you around the internet like a needy ex. It simply speaks — confidently, consistently, to everyone at once. That absence of a feedback loop creat...
Send us Fan Mail Support the show LinkedIn