Show Notes
“If it’s free, then you are the product.” We carry in our pockets devices that have powerful mechanisms for collecting our information–where we go, what we buy, and even how fast we move. Every time we scroll through social media on our phones, we are submitting extremely precise data about what we might be interested in… even down to how many seconds we slow down to look at an individual post. By using these products and services, we are in effect consenting to this data collection, which comes back to us in the form of targeted advertising.
But is there an alternative? What can we do if we want to use these services but don’t want to give over so much of our personal information? Ryan Patersen’s company Unplugged is betting that there are many people willing to pay more for more privacy. The products and services Unplugged offers present a fascinating test case in how much people value their privacy, and Ryan joins the Data Privacy Detective podcast to tell us all about it.
Learn more about Unplugged at their website – https://www.unplugged.com/
Time stamps:
01:23 – How do our devices collect data on us?
03:57 – How do companies use our data?
07:22 – What are the privacy risks?
08:44 – What is Unplugged doing differently?
14:10 – How much money is each user worth to the big tech companies as an ad delivery conduit?
More from Frost Brown Todd Podcast
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Major data privacy news from November - the meaning beneath the headlines: California issues proposed rules on ADTs – Automated Decision-making Technology. Applying California’s principal data privacy statute, the California Privacy Protection Agency proposes opt-out requirements, pre-use notices, and other measures for AI and related organizations. A New Landmark for Consumer Control Over their Personal Information: CPPA Proposes Regulatory Framework for Automated Decisionmaking Technology (ca.gov). The TSA is using biometrics at U.S. airports with little notice or disclosure. Some U.S. Senators have called “time-out.” What’s going on with biometrics at airports? BUR23A41 (senate.gov). The influential Data & Trust Alliance proposes eight cross-border Data Provenance Standards. Learn how international standards are being set by the private sector to increase transparency, reliability, and use of datasets essential for AI. Will data become labeled and tracked like food and art? How does private standard setting lay the groundwork for privacy conscious laws and regulations? Consider the immediate opportunity to provide your comments about AI and personal data privacy. The Data & Trust Alliance (dataandtrustalliance.org). Tune in to Episode 151 for analysis, as the world of data privacy spins toward 2024.