Yellowlees Douglas, "Writing for the Reader's Brain: A Science-Based Guide" (Cambridge UP, 2024)
New Books in NeuroscienceShow Notes
What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? Drawing on cognitive neuroscience, psychology and psycholinguistics, Writing for the Reader’s Brain (Cambridge University Press, 2025) provides a practical, how-to guide on how to write for your reader. It introduces the five 'Cs' of writing - clarity, continuity, coherence, concision, and cadence - and demonstrates how to use these to bring your writing to life. Dr. Yellowlees Douglas is the founder of ReadersBrain Academy and has spent over twenty-five years teaching writing to everyone from professors to freshmen. This interview was conducted by Renee Hale, who holds a Ph.D. in Chemical Engineering and works in R&D for the food and beverage industry. She is the author of The Nightstorm Files, a voracious reader, and enjoys sharing the joy of new perspectives with listeners. Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/neuroscience
More from New Books in Neuroscience
Embodied Intelligence: Multidisciplinary Perspectives on Natural, Artificial, and Hybrid Systems (MIT Press, 2026) explores a radical transformation taking place in intelligence research. Rather than focusing exclusively on brains and computer code, the book examines the important role that embodiment plays in producing intelligent, goal-directed behavior.
Once dismissed as unscientific, psychoanalytic therapy is proving to be among our most effective medical treatments of any kind - outperforming psychiatric drugs and rivaling vaccines in its power to prevent and heal. Why does it work so well?Perhaps because one of the most controversial figures in psychology was right all along. Neuroscience now confirms much of what Sigmund Freud conjectured over a century ago: our deepest struggles stem, not from chemical imbalances, but from buried memories and unconscious conflicts that no pill can touch.Using enthralling case studies and cutting-edge brain science, pioneering neuroscientist Mark Solms makes the case that psychoanalysis should resume its position as our master theory of the mind. Yet modern research also reveals where Freud got important things wrong. Could correcting these errors make therapy even more effective?As psychiatric diagnoses soar and standard treatments continue to fail many patients, The Only Cure: Freud and the Neuroscience of Mental Healing (Pegasus, 2026) offers a revolutionary hope: a real science of healing, rooted in the radical idea that our suffering arises from truths we haven't yet faced. Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/neuroscience
Today I’m speaking with neuroscientist Stave Ramirez about bullshit and memory. Steve is an associate professor at Boston University, where he runs a lab dedicated to uncovering the mysteries of memory. How memory works, and importantly, how it doesn’t, are crucial questions for understanding everything from the validity of eyewitness testimony to understanding how people overcome traumatic experiences. While the science on memory is far from settled, researchers like Steve are pushing the frontiers of the field forward to better understand how memories are created, stored, and altered. If we can better understand how memory works, we will be better able to understand ourselves. To help us avoid the pitfalls of the bullshit that surrounds the science of memory, I’m pleased to speak with Steve Ramirez.
Make Your Brain Work By Amy Brann Neuroscience expert, author, consultant and global speaker
In this episode of the Language on the Move Podcast, Ingrid Piller speaks with Frank Stahnisch, Professor of the History of Medicine and Health Care at the University of Calgary in Canada, about his new book Great Minds in Despair – The Forced Migration of German-Speaking Neuroscientists to North America, 1933 to 1989 (2025, McGill-Queen’s University Press).