Show Notes
It is one thing to have great ideas, it is another to get them heard and executed in your organization. In this episode, Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper, joins Hillary for the second of their 2-part podcast together. They break down the step-by-step process Arthur generated from his time as a sales rep to identify the right person to pitch your ideas to, what channels you should use to do so, what happens after the pitch, and how to actually bring the project to life. You will leave inspired to bring your ideas to fruition and get the right people on board to sponsor you along the way.
More from GTM Speed Dial
In this season finale of GTM Speed Dial, co-authors Travis Henry and Hillary Carpio share a candid conversation about the behind the scenes of their newly released book, Busting Silos.
B2B marketers have relied on 3rd party advertising cookies for years as a critical part of a hyper-targeted display strategy. With Google deprecating these cookies at the end of 2024, what should GTM leaders be doing to prepare? Kushan Patel, VP of Product at Rollworks, joined dialed in to share his insights about how this move will impact the industry, what AdTech vendors are doing now to prepare, and what other strategies and channels advertisers can employ instead.
How do you build and scale a global function without direct reports? In this episode, Dan Cafiero, Sr. Program Manager of ABM and Paid Media and Seagate joins the podcast to share his insights. Having built his function as a team of one, he is sharing his insights for choosing the company and role if you are a soloist, how to leverage vendors as your extended team, and how he leverages data and automation to scale his operations.
Raise your hand if you have said this week, "Sorry I am late, I was in back to back meetings." On this episode of the GTM Speed Dial Podcast, we are tackling all-things calendar management with a seasoned pro, MJ (Maria) Jenkerson. After all, effective use of time is a critical skill for GTM leadership. MJ is an award-winning Silicon Valley Executive Assistant, having supported executives at companies including Splunk, Google, Yahoo, the Golden State Warriors and more. She is currently the Head of Marketing Administration and executive support to the Chief Marketing Officer at Snowflake.
PLG are three letters that are all the buzz in the B2B world, but what do they even mean? In this episode, Correlated Cofounder and CEO Tim Geisenheimer joins Hillary Carpio to take listeners through the basics of product led growth. Hillary asks the "embarrassing simple" questions so you don't have to, like what the heck is PLG, really? Who should be doing it and who should not be? Why is it so popular and what tips does Tim have for listeners on the product led growth journey? This episode is a great crash course on PLG in under 30 minutes.