
#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth
DTC POD: How The Best Brands Are BuiltShow Notes
John Morgan is the founder of Pelagic, a first of it's kind agency helping brands nail supply chains & operations - often times the biggest unlocks for scalability & profitability in commerce.
In this episode of DTC Pod, John shares key learnings from his tenure at SpaceX and Seed Health, emphasizing the importance of iterative supply chain processes, cost optimization, and strategic relationships with suppliers. He also offers advice on avoiding common startup mistakes in supply chain design.
More from DTC POD: How The Best Brands Are Built
Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the air freshener space that champions natural, tea tree oil-based products. His experience spans hands-on entrepreneurship, product development, and building a high-growth business rooted in Buffalo.
Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), a 20-year veteran of the herbal supplements industry, and former Chief Innovation Officer at Care/of. He has also been involved with startups including Infinite Garden and Ingredient AI.
Natalia Chappell is the founder and director of Natalia Chappell & Co, a UK-based consultancy helping luxury, fashion, and lifestyle brands scale sustainably through holistic digital marketing.
Martin Forde is co-founder and partner at Highline Brands, a retail brokerage focused on helping modern, digitally native consumer brands make the leap into omnichannel retail.
Oisin O’Connor is the CEO and co-founder of Recharge, a leading subscription management platform. Recharge now powers over 100 million subscribers and has reached $100 million in ARR, offering infrastructure for thousands of brands looking to build, optimize, and scale recurring revenue models.