Show Notes
Digital advertising has a dirty secret: most of what you're paying for never reaches a human being. Dr. Augustine Fou is a world leading expert in digital ad fraud and has spent 20 years watching the internet fill up with bots, fake impressions, and dodgy metrics; and the advertisers funding it often know, but keep spending anyway. The incentives are too comfortable to disturb. Sound familiar? Sport has built valuation models, rights deals, and global expansion strategies on fan numbers ...
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Alan Gilpin is chief executive of World Rugby. He spent nine years at IMG negotiating the commercial rights to the 2003, 2007 and 2011 Rugby World Cups. So when he says next year’s tournament in Australia brings him full circle, he means it literally: he’s selling the same tournament from the other side of the table. The men’s quadrennial World Cup brings in around 85 to 90 per cent of World Rugby’s total income. And he’s set himself a big number. World Rugby’s plan targets a surplus of...
Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shirt sponsor is also your infrastructure, and why autonomous agents have changed the risk profile from bad copy to switched-off turnstiles. In this episode Why fans discount AI content, and why craft and effort sti...
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