Show Notes
Its episode 84 of the HDSDI podcast, and this week I chat with the brilliant Emma Hodges, founder of Biscuit Communications and a Digital Women award winner, about the real mechanics of marketing and sales for small business owners - and why so many of us are accidentally getting in our own way!
Starting off by covering Emma's wonderfully organic journey from corporate marketing into freelancing, we soon get into the nitty gritty of her super strength: marketing, covering everything from why it can take up to 28 touchpoints before someone buys from you, how to reframe sales as simply continuing a conversation rather than chasing, and where most sales actually die — in the silence after the initial exchange.
There's also a refreshingly honest conversation about 'accidental pipeline sabotage' - the way so many of us fixate on finding cold leads while overlooking the warm ones already in front of us - and Emma shares three concrete actions listeners can take straight away to address it.
So you might be wrestling with comparison-itis, dreading sales conversations, or simply wondering why your marketing doesn't seem to be converting. If so, this episode is the one for you, as Emma's practical approach will offer you a clear path forward.
Enjoy the show!
Connect with Emma: www.biscuitcommunications.co.uk Insta: @BiscuitComms
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