22. The 2026 Content Strategy that is finally making Social Media work FOR my business
Chit Chat with ChanShow Notes
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In this episode, Chandler shares her comprehensive content strategy for 2026, emphasizing the importance of visibility and authenticity in social media marketing. She discusses her journey of refining her approach to content creation, moving from a high-frequency posting schedule to a more intentional and strategic one. Chandler highlights the significance of storytelling, personal branding, and understanding one's audience, advocating for a shift from merely chasing vanity metrics to fostering genuine connections with followers. She also introduces her four key modalities for content creation, which include personality posts, proof of concept posts, evolution documentation, and chit chat reels, all designed to engage and resonate with her ideal clients.
Chandler's insights reflect her personal growth as an entrepreneur and content creator, as she navigates the challenges of maintaining consistency while evolving her strategy to better serve her audience. She emphasizes the need for fun and authenticity in content creation, encouraging listeners to embrace their unique voices and experiences. By the end of the episode, Chandler provides actionable takeaways for her audience, urging them to focus on building a legacy through their content and to prioritize meaningful engagement over superficial metrics.
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TAKE THE CHIT CHAT CHALLENGE: https://chandlerleeco.com/chitchatchallenge
Most female entrepreneurs know their stuff deeply but their short-form video content isn't making people see them as the expert. In this episode, Chandler breaks down the three things your talking-head videos need to do to build authority and thought leadership on social media, so the right clients come to you instead of you chasing them.