Adele Wieser (Index Exchange) What's Happening to Programmatic Supply? - Media Tech Talk #033
Media Tech TalkShow Notes
Adele Wieser (Index Exchange) What's Happening to Programmatic Supply? - Media Tech Talk #033Adele Wieser, Senior Regional Managing Director APAC at Index Exchange, joins Media Tech Talk to discuss the evolution of programmatic advertising, supply-side platforms (SSPs), transparency, header bidding, supply path optimisation (SPO), publisher monetisation, artificial intelligence, and the future of digital advertising.Adele joins Daevid Richards to reflect on nearly two decades at the forefront of advertising technology. From the early days of Yahoo!7, Right Media and Rubicon Project through to helping establish Index Exchange across the Asia-Pacific region, Adele shares how programmatic advertising evolved from an experimental technology into one of the world's most sophisticated digital marketplaces.The discussion explores the origins of programmatic trading, why transparency and trust remain fundamental to the ecosystem, how Index Exchange built its APAC business from the ground up, and why the next generation of supply-side innovation will be driven by quality, efficiency and stronger publisher outcomes.Whether you're a publisher, advertiser, agency or technology leader, this episode provides a fascinating look at the history of programmatic advertising and the lessons shaping its future.Chapters0:00 The Evolution of Programmatic Advertising0:29 Meet Adele Wieser & Index Exchange1:33 Building Index Exchange Across APAC1:50 The Future of Supply Path Optimisation (SPO)2:05 Adele's Journey into Ad Tech3:31 From Yahoo!7 to Programmatic Advertising4:32 Machine Learning Before AI Became Mainstream5:35 Why Programmatic Was Created6:26 AI, Automation & Human Relationships7:02 Removing Friction Through Technology8:33 The Early Days of Programmatic Trading9:26 Transparency, Trust & Brand Safety10:05 The Wild West of Programmatic11:00 Why Trust Still Matters Today12:04 Building Index Exchange from the Ground Up12:42 Growing from One Person to an APAC Business13:40 Hiring the Right People for Ad Tech14:52 Scaling Across Japan & APAC15:28 Why Local Markets Need Local Strategies16:18 Becoming a Trusted Business Partner16:32 What Index Exchange Actually Does17:39 The Role of a Supply-Side Platform (SSP)18:00 Curated Marketplaces & Supply-Side Innovation18:23 Why Transparency Is Essential19:00 Building Trust Through Data20:13 Part 2 Preview – AI, Publisher Traffic & Curated Marketplaces💬 Guest:Adele Wieser, Senior Regional Managing Director APAC – Index Exchangehttps://www.indexexchange.com/https://www.linkedin.com/in/adelewieser/🎧 Host:Daevid Richards – https://www.linkedin.com/in/daevidrichards/Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.#MediaTechTalk #IndexExchange #AdeleWieser #ProgrammaticAdvertising #AdTech #SupplySidePlatform
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