Audi's Georgia Plant and the New Cost of Nearshoring
The Supply Chain Economy with Fexingo: Logistics, Shipping, and Goods MovementShow Notes
Lucas and Luna dissect Audi's $4 billion decision to build a new electric vehicle plant in Georgia. They analyze how this move signals a broader shift in manufacturing economics, moving beyond simple tariff avoidance to address supply chain resilience and labor costs. With US industrial production at 104.0 and capacity utilization rising, they explore whether nearshoring can truly scale without triggering wage inflation or logistical bottlenecks. The conversation examines the specific trade-offs between European efficiency and American operational realities, using Audi as a case study for the future of global auto manufacturing.
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