There’s No One To Blame But You – The True Power of Positive Thinking

Like other self-help gurus of the time, Norman Vincent Peal targeted the lonely travelling salesman. But his message was also marketed to corporate executives, who were promised that the true power of positive thinking lay in the great dividends it would yield if they could sell it to their workforce.

This episode of The Gentle Rebel Podcast builds on the first part of this mini-series, where we saw Peale’s roots in the New Thought movement of the 1800s. In this one, we examine how Peale encouraged a corporate embrace of positive thinking so that individuals would attribute all of their success and failure to the quality of their mindset and attitude. We look at the surprising role of Positive Thinking in the 2008 global financial crash.

https://youtu.be/4U0Yk4Zryrw?si=JBLU4f-7VbPA6ZWU

The Lonely Travelling Salesman and the Birth of a Corporate Tool

In The Power of Positive Thinking, Peale recalls his encounters with travelling salesmen. They were on the road, feeling dejected, struggling to make sales, and lacking confidence. He prescribed visualisation, encouraging followers to “Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously. Never permit it to fade.”

Peale treats this lonely reality as an unchangeable and natural state of being. He doesn’t question the corporate culture that has made this a way of life for an increasing number of people. Instead, he offers a hand on the shoulder, with advice to ease the natural despair and unhappiness that accompany it.

He quotes psychiatrist Dr. Karl Menninger, who said, “Attitudes are more important than facts.” He adds, “That is worth repeating until its truth grips you… You may permit a fact to overwhelm you mentally before you start to deal with it actually. On the other hand, a confident and optimistic thought pattern can modify or overcome the fact altogether.”

In other words, it doesn’t matter what is true. What matters is what you want to be true. Believe wholeheartedly, and it will come to pass.

This reminded me of a quote from Ivanka Trump’s self-help book, The Trump Card: Playing to Win in Work and Life, which is a descendant of Peale, with the family attending his church and being greatly influenced by his teaching. Ivanka wrote:

“Perception is more important than reality. If someone perceives something to be true, it is more important than if it is in fact true. This doesn’t mean you should be duplicitous or deceitful, but don’t go out of your way to correct a false assumption if it plays to your advantage.”

Motivational Downsizing and the Rise of Outplacement Firms

Barbara Ehrenreich suggests, “In the hands of employers, positive thinking has been transformed into something its nineteenth-century proponents probably never imagined—not an exhortation to get up and get going but a means of social control in the workplace, a goad to perform at ever-higher levels.”

The book also paved the way for “motivational downsizing”. Between 1981 and 2003, about 30 million full-time American workers lost their jobs due to corporate downsizings. Ehrenreich highlights how workplaces deliberately instil a positive outlook. Employers bring in motivational speakers and distribute free copies of self-help books. The 1998 mega–bestseller Who Moved My Cheese? was a big favourite for this, cleverly encouraging an uncomplaining response to layoffs.

Shifting Responsibility Onto The Individual

Companies were learning to shift responsibility from themselves to individuals. Outplacement firms were employed to groom laid-off workers, limit ill will, head off wrongful-termination suits, and protect against bad-mouthing by former employees.

The owner of such a firm said, without irony, that “Losing a job is a step forward in your life.” This double-speak casts redundancy as a growth experience. A self-retreat. A deserved time out. Something for which you should be grateful.

Ehrenreich recounts the story of an employee who